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Charitable Donations Advertising Charitable Sales Promotion

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Putting the "CA" in Cause Marketing

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We have previously warned you about the new California law (AB 488) concerning registration for many types of online cause marketing programs. On March 26, 2024, CA finally issued final regulations to its AB 488...more

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Cause Marketing For Craft Brewers (You Can Do Good, But Don’t Let Your Promotion Go Bad)

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“Buy our beer and we’ll donate $1 to charity.” The ultimate “doing well by doing good.” Many large beer brands see the marketing advantage of asking consumers to buy their product in return for the brand’s donation to...more

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How Can They Do That? A Question Many Commercial Co-Venturers Love to Ask

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Advertising lawyers when giving advice to clients on promotional programs and advertising disclosures are always asked by their clients, why must we do it that way when XYZ company isn’t? The answer is usually somewhere...more

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