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Charitable Donations Cause Marketing Advertising

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Putting the "CA" in Cause Marketing

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We have previously warned you about the new California law (AB 488) concerning registration for many types of online cause marketing programs. On March 26, 2024, CA finally issued final regulations to its AB 488...more

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The Donation Sweepstakes (Can We Do That?)

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Tis the season. Some people like to use the phrase “Doing Well by Doing Good.” Early U.S. business magnates knew that financial benefits can come from philanthropy. In 1888, Cornealius Vanderbilt donated $250,000 (that’s six...more

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We Donate $1MM To Charity. Do You Really? The NAD is Watching.

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Two recent “routine monitoring” determinations of the National Advertising Division of BBB National Programs may indicate a trend toward the NAD’s investigation into cause-related marketing initiatives....more

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The Raffle: A Calvin to the Sweepstakes Hobbes

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Every six-year-old boy, at some time in his short life, comes up with the idea of running a raffle as an ingenious way of earning some easy money. It is then left to his sardonic stuffed animal friend to counsel him on the...more

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Sweepstakes for Charity: Try Your Luck at Avoiding Regulators:

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Sometimes doing good isn’t easy. Say you’re a company that wants to run a sweepstakes by asking entrants for donations to charity. Sounds simple. Everyone will think you’re an A-1, socially conscious brand that isn’t even...more

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Cause Marketing For Craft Brewers (You Can Do Good, But Don’t Let Your Promotion Go Bad)

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“Buy our beer and we’ll donate $1 to charity.” The ultimate “doing well by doing good.” Many large beer brands see the marketing advantage of asking consumers to buy their product in return for the brand’s donation to...more

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How Can They Do That? A Question Many Commercial Co-Venturers Love to Ask

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Advertising lawyers when giving advice to clients on promotional programs and advertising disclosures are always asked by their clients, why must we do it that way when XYZ company isn’t? The answer is usually somewhere...more

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