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Civil Monetary Penalty Enforcement Actions Environmental Claims

Venable LLP

New York Attorney General Says JBS Net Zero Claims Are Greenwashing

Venable LLP on

Last week, New York Attorney General Letitia James filed a lawsuit against the world’s largest beef producer JBS USA Food Company and JBS USA Food Company Holdings (JBS Group). The lawsuit challenges the company’s claim that...more

Vinson & Elkins LLP

Is Your Green Marketing Deceptive? Look To The FTC Green Guides To Limit The Risk Of An FTC Enforcement Action

Vinson & Elkins LLP on

In the mid-2000s, businesses unleashed “a virtual tsunami of environmental marketing,” responding to increased consumer demand for products and services perceived to be environmentally friendly, or “green.”1 This consumer...more

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