Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
Maggie Watkins on Leveraging Client Feedback: Lessons From Outside The Legal Industry - Passle's CMO Series Podcast
Taking Control of Your Practice by Setting Boundaries | Kiele Linroth Pace | Texas Appellate Law Podcast
Michelle Murray on Key Client Programs: What Your Firm Needs to Know - Passle's CMO Series Podcast
Podcast Episode 175: The Importance of Being More Thoughtful, Empathetic, and Following the Platinum Rule in Business
Susan Hollender of Michael Best on legal products and the role of the Chief Growth Officer - Passle's CMO Series Podcast
Bob Robertson of Jackson Lewis on the dimensions of client service and the role of marketing - Passle's CMO Series Podcast
Dave Southern on driving legal BD with client-based collaboration - Passle's CMO Series Podcast
Paula Zirinsky of Structura Strategy Group on clients, romance, and where law firms can up their engagement game - Passle's CMO Series Podcast
Angela Quinn of Husch Blackwell on aligning your firm around the client experience - Passle CMO Series Podcast
[EP. 54] Lawyers, You Might Be Surprised How Your Clients Choose You
Lawyers, These Are Critical Skills To Have When You Are Meeting With Potential Clients
[LEGAL MARKETING MOMENTS] Is It Time To Bundle Your Services and Your Pricing?
[EP. 50] How Soon Should You Contact A Potential Client?
[EP. 51] Lawyers and Legal Marketers, Here Is A Webinar and Virtual Event Checklist For You
Maximizing Opportunities in Virtual Event Planning with Susan DeLeva, Dentons: On Record PR
[EP. 44] Should Lawyers Be Selling Services During This Coronavirus COVID-19 Crisis?
How Law Firms Can Succeed at Industry-Focused Collaborations - LMA Podcast
FCPA Compliance Report-Episode 350, Linda Justice and Her Nancy Drew Approach
LMA P3cast on Client Engagement
An Accounting business based in Perth, Australia is taking on a lot of new Clients. That’s good… but they weren’t doing a great job of onboarding these new Clients. So they revisited and documented processes related to...more
An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive. New clientele is particularly important in areas of the law where repetitive...more
Marketing a law firm can be increasingly challenging. Finding new employees to work for a law firm can also be equally challenging. One way a law firm can help itself is through email marketing. Email marketing can be...more
Client feedback is a cornerstone of improving legal services and fostering growth. In this episode of the CMO Series Podcast, we delve into how law firms can adopt these best practices. Alistair Bone is joined by Maggie...more
Last week, we brought you part one of our session from Rio, “Client Centricity in Practice,” moderated by Melissa Kanô and Alexandre Pessoa of KLA Advogados, who were joined by Waldemar Thiago Junior, Vice President, Managing...more
We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more
Client feedback programs are nothing new to law firms. But there are a number of other ways that the CMO and marketing teams can contribute to enhancing the client service experience. In this week’s episode of the CMO...more
Just when you thought you learned every acronym on the planet already, CRO, also known as Conversion Rate Optimization, enters the fray. By no means is CRO a new term in the marketing world. Conversion Rate Optimization has...more
A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas....more
Videos have become the most popular choice for content consumption online. In fact, over five billion videos are watched on YouTube every day. Is your firm producing videos that will deliver value to clients and prospective...more
Join us for a workshop that will take you from staring at a blank screen to writing about topics that resonate with your prospects and clients. We know that writing to market your practice is different than writing a brief,...more
Feedback is also a full-contact sport that should touch almost every aspect of firm life — from diversity, associate retention and firm culture to strategy, billing and client team initiatives....more
There are a time and a place for follow-up with potential clients. In today's episode of Legal Marketing Minutes, I talk about how to NOT become a professional stalker. Join me for a few minutes while I share an example of...more
Law firms are constantly trying to generate new business. Many law firms try to develop new business through referrals or through various marketing efforts. Utilizing Google AdWords or Microsoft Advertising are two options...more
Gonzalo Ruiz, formerly of The Coca-Cola Company and Sony, with a perspective on the ideal working relationship between in-house and outside counsel....more
As client service and business development coaches in law firms, we can help our attorneys navigate tough conversations, actively listen to the voice of the client, and suggest alternative approaches to communication. Here...more
Legal marketers can help their firms implement industry sector strategies, but what does it take to be successful? In this episode, LMA President Jill Weber and Dr. Heidi Gardner (Lecturer on Law, Harvard Law School;...more
Stefanie Marrone offers a client-centric recap of the recent General Counsel forum hosted by the LMA in New York City. Includes actionable takeaways....more
Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more