Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
Conversations With An NFL General Counsel
These 27 words are the worst legal content marketing advice you'll ever hear
Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer
Innovative Alternatives for Tackling High Volume Legal Processes
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Passle's CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters
Thought leadership is a potent client service tool you didn't know you had
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
5 Tips For Writing Conflict Emails
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners - Passle's CMO Series Podcast EP152
Science can't clone you, but your thought leadership content can
JONES DAY TALKS®: Exploring Law Firm Opportunities as a First Generation Law Student
Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services - Episode 150 of the Passle CMO Series Podcast
Hsu Untied interview with Nick Khadder, General Counsel at CooperCompanies
Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
The Chartwell Chronicles: Artificial Intelligence
In today’s competitive legal market, simply knowing people isn’t enough. I often hear from clients, “She’ll definitely call me if she ever has a legal need” or “I play golf with him every week; he’ll certainly call me if he...more
Organisation for lawyers can be tough. Still—no matter how competent you are—a cluttered, disorganised space can negatively affect how you practice law. Whether you’ve lost your desk under a chaotic pile of papers, you’re...more
Brevity in communications is a fundamental skill that enhances clarity and impact. It is expressing ideas concisely without sacrificing meaning or depth. By using precise language and avoiding unnecessary words, brevity...more
Receiving acknowledgement for a job well done, or for helping another business colleague or contact, or for ongoing work received from a client, is rewarding for the recipient. The inherent message is “you matter.”...more
We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an...more
“Commitment to help.” This is, according to BTI Consulting CEO Michael Rynowecer, one of the top attributes that buyers demand from their law firms. That’s old news; here’s the new news: More and more, law firms have awakened...more
A number of scholars have studied relationship development and the science/psychology around building relationships. Whether the perspective is from a psychology viewpoint using tools like Myers Briggs and others or from a...more
At the end of last year, several Troutman Pepper attorneys asked my Client Care team to report on trends we saw in the last 12 months and our advice for 2022....more
This month, Troutman Pepper held its first associates retreat. The event included plenty of time for associates to build relationships in person after two years of remote working, as well as substantive programming to help...more
Take a quick look in my garage and you will see boxes filled with tools. At first glance, many of them appear to be doubles of the same tool. You may ask, ‘why so many of the same tools?’ I would answer, ‘take a closer...more
Regardless of communication barriers that various client circumstances may present, lawyers owe their clients the duties of competent representation and effective communication...more
A legal client's experience is defined by conversations between individuals, one-to one-emails and all the small micro-interactions that happen every day between that client and their law firm. This creates an unenviable...more
Delivering outstanding advice to your client or customer is what you should strive for. My firm has defined its culture and “Deliver Outstanding Legal Advice” is fundamental #1 of the JW Way. Without this, nothing else we do...more
Since the COVID-19 pandemic began approximately a year ago, millions of lawyers across the United States very quickly went from working in an office to working elsewhere. Home, a home office, a spare bedroom, their dining...more
Adolescence is hard. Many teens struggle with leading with their ego. Rather than being open to learning, they respond with “I know”. They argue points and are not always open to opposing views. Teens typically enter a room...more
Studies in the legal market consistently show that most client team “programs” are not doing well and that many firms do not even have a focus on key clients. Here are some quick bullet points to… Originally published...more
Carl Grassi is a partner with and former chairman of McDonald Hopkins, a top-notch law firm with strategic offices throughout the US and a member of the International Lawyers Network. In this episode, Lindsay and Carl dig...more
Andreas Kaeser is a partner with one of the International Lawyers Network's founding firms, wehinger kaelin ferrari ag, in Zurich, Switzerland. In this episode, Lindsay and Andreas talk about what it's like to be one of the...more
As we edge towards the end of the third quarter of 2020 and a great deal of uncertainty still remains, the one conversation I’m having over and over again with lawyers is around how to keep current clients happy and bring in...more
Despite social distancing, working remotely, and the reeling economic environment, law firms must continue to provide exceptional service to their clients. Even as the pandemic rages on, the pressure that clients feel...more
Bruce Feuchter is a partner with Stradling Yocca Carlson & Rauth, a Southern California law firm and member of the International Lawyers Network. In this episode, Lindsay and Bruce chat about the challenges of business...more
Confidentiality is fundamental to the client-lawyer relationship. It encourages candid communication between client and lawyer and assists the lawyer in more effectively representing the client. In this episode, McGlinchey...more
There has been an amazing increase in the amount and type of Coronavirus COVID-19 content being created by lawyers and law firms. There has also been an increase in the number of people who will freely tell the world you are...more
I’ve been asked by several people whether now is the appropriate time to sell your services, or even to cross-sell the other services in your firm. Some lawyers I have talked to have said that they think now would be a good...more
We’re at a unique point in our histories right now – everything seems to be in an upheaval, and our nerves are frayed. Many of us are finally getting to a place that feels like a new normal, but there are still some things...more