Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer
Innovative Alternatives for Tackling High Volume Legal Processes
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Passle's CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters
Thought leadership is a potent client service tool you didn't know you had
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
5 Tips For Writing Conflict Emails
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners - Passle's CMO Series Podcast EP152
Science can't clone you, but your thought leadership content can
JONES DAY TALKS®: Exploring Law Firm Opportunities as a First Generation Law Student
Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services - Episode 150 of the Passle CMO Series Podcast
Hsu Untied interview with Nick Khadder, General Counsel at CooperCompanies
Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
The Chartwell Chronicles: Artificial Intelligence
Phill McGowan of Reed Smith on Strategic Communications: The Greatest Untapped Potential in Legal BD? - Passle's CMO Series EP147
Artificial Intelligence: 5 Steps Law Firms Can Take Starting Today
Tracey Whyte of Piper Alderman on Getting the Most Out of AI in a Lean Marketing & BD Team - Passle's CMO Series Podcast
Nick Andrews of Knight Frank on The Changing Nature of Building Trust in Professional Services Marketing - Passle CMO Series Podcast EP143
Effective law firm leadership hinges on collaboration across all functions. When lawyers, teams, and practices work together, it can be a game-changer for marketing and business development, driving the firm’s growth. In...more
In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where she and her team help law firms grow...more
Hey Siri, Okay Google, Alexa…where can I find a good lawyer? Robot assistants have made verbal queries easier and more popular than ever. But what does this mean for attorney websites? Is it really necessary to optimize your...more
When we slip on our coziest shoes or sit down in our favorite chair, a warm and fuzzy feeling of comfort unlike anything else sets in, as if the footwear or furniture was made just for us. It’s so reliably relaxing that we...more
In a highly competitive environment, it’s essential that your landing pages do their job. How can you make sure your landing pages are doing more to draw in potential clients than your competitors? Start by checking them out!...more
Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more
December 6, 2019 | Blog Your website is one of, if not the first, ways prospective clients will interact with your firm. What does your online presence say about your firm’s mission, philosophy, and capabilities? It’s about...more
It’s budgeting season. My favorite time of year! (Not.) This time last year I was telling anyone who asked my opinion to think long term: Don’t cut marketing spending. Invest wisely. Yes, times are scary, but it is the...more
Welcome to Day 12! Lawyers are a lonely lot. The loneliest, in fact. Today we’ll cover why that’s so harmful to you and your clients, and we’ll make a plan to avoid it....more
Let’s talk now about how you make it easy for your avatar to find you. After all, if you’re setting everything up to make that person happy, you have to be able to get together. You need to develop a marketing strategy. For...more
Today we address a problem: what worked for the bar exam won’t work for a case. Up to now, your legal education has targeted a test. To really advise a client you’ll have to have a deeper knowledge of the substantive law than...more
Welcome to Day 3! Yesterday you got a sense of how hard this is going to be, and you made a list of where the holes are in your personal education. You’ve identified the what and now you need to map out the how....more
Do you feel doubt? Are you scared? Is the thought of starting your own law firm keeping you up at night? I know it kept me up, but I’m here to tell you how I dug myself out of that hole. Law practice got screwed up. ...more