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International Lawyers Network

Kindness in a Digital World: Building Positive Brands and Relationships

On average, a person engages in 145-200 interactions daily, both in-person and online. However, only 10-20% of these interactions are truly memorable. Among all these interactions, approximately 5-10% are negative, while...more

Jaburg Wilk

Inspiration Matters, So Don’t Lose Yours

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Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more

Copo Strategies + Law Firm Editorial Service

Your clients’ (and referral sources’) industry jargon is their love language

Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more

International Lawyers Network

Climbing the Legal Ladder: Career Insights Every Lawyer Needs to Succeed

As April ushers in a new season, it’s the perfect time to reflect on our career journeys and seek inspiration for the road ahead. On our podcast, Law Firm ILN-telligence, we often delve into the pivotal lessons learned by...more

DRI

Unlocking Success: A Guide for Lawyers to Secure Referrals

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Building a thriving practice often hinges on one crucial factor: referrals. Referrals not only bring in new clients but also serve as a testament to your credibility and expertise. Developing a robust referral network is a...more

International Lawyers Network

Strategic Relationship Marketing: Elevating Your Legal Practice in the Modern Era

In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of cultivating connections or...more

Copo Strategies + Law Firm Editorial Service

Your thought leadership should talk to the clients you have today — and the ones you want tomorrow

If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more

Copo Strategies + Law Firm Editorial Service

Six ways law firms can stay out ahead of competitors’ content marketing efforts

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

Copo Strategies + Law Firm Editorial Service

Your content has to compete against heavyweights. Here’s how to give it a fighting chance.

If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more

Good2bSocial

Podcasting for Law Firms: 8 Steps to Get Started

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Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more

Casetext

How To Start a Law Firm Without a Plan or Budget - Day 10: Good Marketing Means More Money

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Communicating Culture - The way others perceive us depends on a collection of interactions. People may judge you by reputation, by how you treat others in their presence, by the way you treat them directly, or maybe by...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Retirement Plan Advisors Advantage - February 2019

Lessons For Plan Providers From The Impending Death Of Sears. What you need to learn. Before there was Amazon.com, there was Sears. Whether it was through their catalog or their department stores, it was the place to be...more

LawVision

Law Firm Business Development: Holiday Tips

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The holiday season is upon us yet again. Wouldn’t it be easier if the end of the year came along at some other time during the year?! Instead, everything seems to get crammed into these last two months resulting into what...more

LawVision

How to Meet a New Prospect Without Cold-Calling

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Orrick and other tech-savvy firms offer free advice and increase new business opportunities. Is your firm doing the same? For many lawyers, asking for an audience with people they don’t know is a challenge. The inability...more

LawVision

Are Networking Events Worth Your Time?

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I read a great article in the Harvard Business Review on networking.  In “Don’t Waste Your Time on Networking Events,” author Derek Coburn suggests that networkers are not achieving the results they’re looking for through...more

LawVision

Law Firm Business Development: Turn “NO” Into an Opportunity!

LawVision on

I talk with a lot of lawyers. And everyone at one point or another has lost business to a competitor. Sometimes, one never gets the opportunity to compete in the first place. The secret to more wins is to turn an objection...more

LawVision

Law Firm Business Development: Nailing the Fundamentals

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It is one of the simplest yet often hardest questions to answer— “What do you do?” Having a crisp answer can often be the difference between making a connection with a client to help them solve a problem, or a wasted...more

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