Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
Conversations With An NFL General Counsel
These 27 words are the worst legal content marketing advice you'll ever hear
Hsu Untied interview with Andy Bradley, Partner at Gunderson Dettmer
Innovative Alternatives for Tackling High Volume Legal Processes
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
Passle's CMO Series REPRESENTS: Lucie Allen & Silvia Van den Bruel on Normalizing #MenopauseMatters
Thought leadership is a potent client service tool you didn't know you had
Take your relationships to another level by co-authoring thought leadership with clients and referral sources
Market Leaders Podcast Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen
5 Tips For Writing Conflict Emails
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Clinton Gary of CREDO Consulting on Collaborative Growth: A Guide for CMOs and Managing Partners - Passle's CMO Series Podcast EP152
Science can't clone you, but your thought leadership content can
JONES DAY TALKS®: Exploring Law Firm Opportunities as a First Generation Law Student
Lee Grunnell of Womble Bond Dickinson on The Importance Of Advertising in Professional Services - Episode 150 of the Passle CMO Series Podcast
Hsu Untied interview with Nick Khadder, General Counsel at CooperCompanies
Paul Askew of Withersworldwide on Why Legal Marketing Needs to Get Personal - Passle's CMO Series Podcast EP149
The Chartwell Chronicles: Artificial Intelligence
In this episode of the Market Leaders Podcast, David Ackert interviews Guest Chris Pullen, Head of Business Development at Kennedys. Chris shares his extensive experience spanning over thirty years in law, including a...more
Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more
The last in a three-part series on getting started in Experience Management by Rachel Shields Williams – Director, Knowledge Management Enablement & Insights at Sidley Austin LLP....more
The second in a three-part series on getting started in Experience Management by Rachel Shields Williams, Director, Knowledge Management Enablement & Insights at Sidley Austin LLP....more
The first in a three-part series on deploying Experience Management in a law firm, by Rachel Shields Williams....more
Rebecca Edwards and Beth Cuzzone explain how marketers and BD professionals can grow revenue by helping to take client relationships to the next level, outlining activities from low to high investment of time and resources....more
Is it time to put the day-to-day work of managing client experience into the hands of professionals who are trained to do so? Allison Nussbaum suggests that, yes, it is....more
Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective....more
Jon Mattson makes a case for the value of client teams (for firms and clients) during times of crisis....more
Erin Corbin Meszaros offers an example from the front lines of how a modern, data-driven department can provide value to firm leadership making strategic decisions....more
The increasing and relentless price pressure on outside legal services will only continue in 2020 and beyond. Julie Savarino with a perspective on how to respond....more
Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Molly applies Design Thinking concepts to better connect...more
Stefanie Marrone with an in-depth recap of key takeaways and insights from LMA2019 programming in Atlanta this year....more
In-house perspective: a competitive advantage for law firms may be the ability to collaborate instead of compete....more