Rewards Programs and Co-Brand Relationships Between Credit Card Issuers and Merchants - The Consumer Finance Podcast
Co-branding has helped mega worldwide brands increase their sales and their reach. BMW and Louis Vuitton partnered their luxury brands with the automaker creating an i8 sports car with space for a four-piece set of luggage...more
Collaborative branding is a marketing strategy where two businesses collaborate to increase the value of their brands. This co-branding allows the partner companies to share the costs of the collaboration while also expanding...more
In one of the more drool-worthy co-branding deals we have seen, K-Swiss recently announced a new line of Court 66 sneakers inspired by popular Girl Scout cookie flavors. The shoe boast colors and design elements inspired by...more
The February 2021 issue of Sterne Kessler's MarkIt to Market® newsletter discusses tips for co-branding arrangements in light of the recent collaboration between K-Swiss and Girl Scouts and an update on access to medical...more