Using Competitive Intelligence To Drive Change - Market Leaders Podcast with Marcie Shunk, Tilt Institute
Competitive Intelligence Within Legal Marketing - LMA Podcast #35
Competitive Intelligence for Your Law Firm - LMA Podcast Ep. 14
Monitoring the content your competitors publish will help you build a content strategy that more effectively engages your target audiences. Your law firm, like all businesses, needs to be monitoring what its competitors...more
Drowning in Data - The volume of data that legal departments create continues to increase each day. This presents both a challenge and an opportunity. How can legal departments navigate this challenge and use this rich...more
Join David Ackert as he interviews Marcie Borgal Shunk, President and Founder of the Tilt Institute, on this episode of the Market Leaders Podcast. Listen in on the conversation about: - How today's law firms can leverage...more
One smart thing to do with reader data if you want your law firm's content efforts to truly impact business development ROI. ...more
Rich Bracken with a perspective on the BD power of reader data and which questions you should be answering as you dive into your reports....more
Part three in a series of competitive intelligence within law firms looks at using CI to correctly extract value....more
Trends in who is actually doing competitive intelligence work in firms today compared to previous roles and groups....more
How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Borgal Shunk, Leonard Fuld, and Mark Greene, Ph.D., discuss the basics of competitive...more
Part one of three in LMA's "Doing CI Right in the Law Firm" series....more
An overview of three types of intelligence that can be useful in developing law firm strategy, and how they can shape legal marketing....more
The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss how competitive...more
Many legal marketers compile facts about clients that keep their legal team well informed. Problem: it isn’t competitive intelligence....more