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Consumers Millennials

Husch Blackwell LLP

Americans’ Growing Appetite for Risk and Shrinking Responsiveness to Potential Product Issues

Husch Blackwell LLP on

Over one-third of Americans (36%) now report that they would continue to use products even after a recall, according to recent data collected by MasterControl, a provider of quality management and manufacturing software. The...more

Kilpatrick

5 Key Takeaways - Brand Meaning and Valuation in the Age of Millennial and Gen Z Consumerism

Kilpatrick on

On May 19th at the 141st INTA Annual Meeting in Boston, Marc Lieberstein, Kilpatrick Townsend’s Brand Licensing and Franchising Partner, presented and moderated a panel entitled Brand Meaning and Valuation in the Age of...more

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