EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence
Passle CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results
John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events - Passle's CMO Series EP156
Marketing Minute Video with NP Strategy: Why Social Media Listening Is Crucial for Your Brand in the Digital Age
CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
These 27 words are the worst legal content marketing advice you'll ever hear
Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast
Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast
Five rules for building trust with the audience so you can build a following
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass
Thought leadership is a potent client service tool you didn't know you had
Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Here's why Costco should inspire your thought leadership efforts
EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand
Hsu Untied interview with Tim Best, Partner at Gibson Dunn
Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript. Today, webinars are still important marketing and business development tools...more
Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can have regarding thought leadership is availability. There’s a saying in sports that the best...more
When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business problems. ...more
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers - According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the...more
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
A catchy title, compelling introductory paragraph(s), and substantive subheadings are the surefire way to get people to read your thought leadership content. As you yourself have surely noticed, we are all way too busy today...more
You’ll boost your personal brand and look and sound like a million bucks when you invest a few dollars in this. It never ceases to amaze me how many attorneys I see on video and webinars and hear on podcasts who don’t make...more
When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
Law firms should use educational email campaigns to nurture “tire kickers,” a.k.a. prospective clients, to convert them into clients. Some lawyers get frustrated by “tire kickers,” a.k.a. prospective clients who are not...more
Thought leadership is a long-term positioning play. Don’t worry about getting a quick ROI from it. If you are investing in thought leadership, don’t worry about getting a quick ROI from it. Thought leadership is...more
Lawyers can use bylined articles to secure media coverage for themselves regarding the topics they’re writing about - Interestingly, as the influence of the media has shrunk based on the internet and the contraction of...more
Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer....more
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom. Lawyers and other professional services providers...more
The best ghostwriters don’t just write. They work with their clients to frame their ideas in ways that produce content that is relevant, valuable, and compelling to their target audiences. If you are thinking about hiring...more
Lawyers should consider working with a ghostwriter when they appreciate the role content plays in their marketing, have a niche or target audience, do not have the time to write thought leadership content, and do not enjoy...more
Consistent, prolific content creation can provide lawyers more—and better—opportunities to build their prominence and their books of business than speaking at industry events can....more
Unless their local jurisdiction says otherwise, a lawyer’s ghostwritten marketing content is likely to pass ethical muster if they are involved in the drafting process....more
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more
Know when enough is enough when it comes to the length of your and your law firm’s marketing and business development content...more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Christopher Ruhland, a former Big Law litigation partner who founded Apollo Dispute Resolution. Chris and Wayne...more
Bear with me as I tell you a short story, of a baby blogger named Lindsay. She was four years into her career in the legal industry, still learning by doing, and didn’t think she had much, if anything, to say. A new social...more
In this episode of On Record PR, Founder and CEO, Gina F. Rubel, Esq., goes on record with Joan Feldman, co-founder and editor-in-chief at Attorney at Work to discuss the do’s and don’ts of pitching articles to Attorney at...more