News & Analysis as of November 17, 2024

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Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
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Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast
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Return on Investment (ROI): Measuring Marketing Effectiveness

Blattel Communications on 6/21/2024

Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more

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Return on Investment (ROI): Measuring Marketing Effectiveness

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