Brendan Delaney of BAL on Bringing Outside Experience into the Role of CMO - Passle's CMO Series Podcast EP161
Scott Rubenstein of RubyLaw on The Power of Content in Legal Marketing - EP9: Passle CMO Series Digital Masterclass:
Erika Galarneau of Cades Schutte on Bringing Local Culture into Your Firm's Marketing - Passle's CMO Series EP160
Growth & Gratitude: Part 3 - Passle CMO Series Podcast Thanksgiving Special
A Season of Gratitude: Part 2 - CMO Series Podcast Thanksgiving Special
A Marketing Minute with NP Strategy | Crafting Your Social Media Playbook: Key Strategies to Stay Ahead
Your thought leadership should talk to the clients you have today—and the ones you want tomorrow
Privacy pros: Why Collaborate with Sales & Marketing and How to Do It Well
Halina Kochanowicz of IPH on Why Legal Marketing Needs a Shake-Up: Lessons from a CCO - Passle's CMO Series Podcast EP159
You should consider this four-part framework for using AI in your content creation process
Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
The State of Generative AI in Law Firm Marketing: On Record PR
Marketing Minute Video with NP Strategy: How to Reach More of the Right People on LinkedIn
In today's era of AI content, credible content is authoritative content
Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Chase partiality, not virality, when creating thought leadership content
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
The problem is simple: low engagement means missed opportunities to connect with potential clients, weakened brand presence, and, ultimately, a marketing strategy that fails to deliver results. It’s frustrating to see your...more
LinkedIn is constantly improving to better serve users. Though the platform has been around since 2003, they introduced clickable hashtags in 2016. Other platforms have been using them much longer, and they’ve become one of...more
Are you looking to enhance your LinkedIn strategy to increase engagement and audience growth? NP Strategy Senior Director Ryal Curtis shares expert tips on optimizing your LinkedIn profile, leveraging LinkedIn SEO, and...more
With over 1 billion users worldwide, LinkedIn has become the leading platform for professional networking. Yet while I’ve seen firsthand how a robust LinkedIn presence can help lawyers attract new clients and position...more
In the legal industry, where competition is fierce and trust is paramount, brand awareness is essential. Clients and referral partners often choose firms based on reputation, expertise, and visibility. LinkedIn, as the...more
This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter century. Jason Lisi, our CEO...more
If you know that genuinely interacting with those you care the most about on LinkedIn is important, then I want to make sure those people are seeing your comments. Your time is much too valuable for your comments to get lost,...more
LinkedIn is stepping up its game by introducing in-feed video carousels, a new feature that enhances how users interact with video content on the platform. If you’ve been active on LinkedIn recently, you might have already...more
In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more
Law firms are facing unprecedented challenges in attracting and retaining clients. Traditional marketing techniques are no longer sufficient in a world driven by digital innovation and evolving consumer behavior. This blog...more
LinkedIn Marketing Solutions offers a robust platform for law firms to reach existing and potential clients. Particularly, LinkedIn Matched Audiences are a set of targeting options that enable you to to combine your law firm...more
Social media has become a social norm. According to Statista there are over 5 billion social media users. In 2023 alone, users spent 151 minutes on average on social media on a daily basis, nearly 2.5 hours of time scrolling...more
LinkedIn continues to enhance several features on its already robust platform, including Newsletters. While Newsletters are not entirely new to the platform, 2024 has seen significant improvements and expanded options....more
Staying updated on changes in social media platforms is crucial for maintaining a strong online presence. Recently, LinkedIn rolled out several updates that law firms and other professionals should be aware of to optimize...more
Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more
Having a robust online presence is essential for law firms looking to stay competitive. LinkedIn, with its professional focus and extensive user base, offers the perfect environment for legal practices aiming to build their...more
Finding innovative ways to stand out in the crowded legal market is more critical than ever. LinkedIn, the world’s largest professional network, has introduced a groundbreaking tool poised to transform legal marketing...more
LinkedIn, the quintessential platform for business connections and professional networking, has continually evolved its features to cater to the dynamic needs of the corporate world. For law firms, legal marketers, and...more
In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more
When it comes to setting up a social media presence, one of the areas that most lawyers overlook is the bio section of the various social platforms. The bio section is often filled out almost without a thought, in haste, and...more
Linkedin is an incredible tool for law firms, lawyers, and other professional service firms. The great news for those of us who depend on the platform is that with more technology advancements than ever, 2024 is going to be a...more
With over 875 million users worldwide, LinkedIn’s social network reigns supreme for professional networking. It’s essentially the only social media platform that combines thought leadership with a mostly professional...more
As a lawyer, building and maintaining your network is crucial to your professional success. Your previous clients can be an excellent resource for generating referrals, but what happens after your case has concluded?...more
Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items make the right statement for your firm? What will promote your firm effectively? Review these types of content...more
SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more