Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
The State of Generative AI in Law Firm Marketing: On Record PR
Marketing Minute Video with NP Strategy: How to Reach More of the Right People on LinkedIn
In today's era of AI content, credible content is authoritative content
Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Chase partiality, not virality, when creating thought leadership content
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Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence
Passle CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results
John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events - Passle's CMO Series EP156
Marketing Minute Video with NP Strategy: Why Social Media Listening Is Crucial for Your Brand in the Digital Age
CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
These 27 words are the worst legal content marketing advice you'll ever hear
Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast
Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast
This past spring, amidst the planning for our 25th-anniversary celebration, Team LISI took a moment to reflect on the significant changes in the digital marketing landscape over the past quarter century. Jason Lisi, our CEO...more
The social media landscape is a dynamic space that constantly reshapes how we connect and share information. The inception of Bluesky—a decentralized, open-source social networking service initiated by Jack Dorsey—is one such...more
In the bustling online ecosystem, social media stands not just as a platform for connectivity, but also as a powerful tool for law firms. By understanding the nuances of different social media networks and tailoring content...more
Here at Socially Aware, we have been discussing issues around ownership of social media accounts since the beginning of social media. Just last July, we reported on how a bankruptcy court in Florida forced the founder and...more
SEO is about much more than web content. By optimizing your firm’s social media presence, you can actually increase your site’s discoverability and visibility across the internet. In this post, we’re explaining how social...more
From Zero to Hero: How To Get Started With Social Media Marketing for Your Practice - You’ve heard about the power of social media to grow your practice, but you’ve never been able to harness it. Sound familiar? You’re...more
Learning how to measure your law firm’s success on social media can be tricky business. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in...more
Hashtags are at the core of many law firm’s strategy to expand their social media page’s presence and reach. Hashtags are one of the simplest things a firm can do to help get their posts in front of more eyes and form more...more
Social media is an integral part of most people’s daily lives. It’s certainly grown in importance as part of the marketing mix. Though there are a lot of benefits to using free functionality on social media, paid social media...more
[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Click these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more
A large part of social media strategy involves writing. Unfortunately, many people don’t enjoy writing and even the savviest digital marketers don’t always consider themselves strong writers. Fortunately, there are a few best...more
Social media is increasingly important, but unfortunately using it has become increasingly time-consuming and complex. The more options there are, and the more features that platforms add, the more knowledge and resources it...more
Social media makes up a significant portion of today’s marketing activity, with paid social media advertising representing a large chunk of marketing budgets. In fact, in 2022, ad spending on social media reached over $173...more
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more
Twitter is an incredibly powerful tool, and many firms use it to expand their social media following and engagement. But did you know it can also help with increasing search visibility online? In this guide, we are going to...more
In this episode of Legally Contented, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Eric Pacifici, a founding partner of the SMB Law Group and a former Big Law associate, who amassed more than 15K...more
Social media is essential to your marketing strategy. Not only will it help gain exposure for your business and increase traffic to your website, but it will also generate conversation about your brand and services. In this...more
Establishing an online brand is essential for developing name recognition and building trust with current and prospective clients. In today’s digital landscape, brand identity is strongly linked to social media presence. By...more
Having a social media presence has become an essential part of doing business in the modern world. A law practice that isn’t interacting with the public on at least one or two social media platforms is as good as invisible....more
In today’s digital age, social media is not only a powerful tool to connect with people but also a keystone for building trust for your firm. Nowadays, the average consumer checks reviews and likes on Linkedin, Facebook,...more
Many American businesses, regardless of size, realize the value of having a positive social media presence. Recent surveys and marketing research show that “social commerce” has grown steadily since the pandemic started in...more
All social media posting is not created equal. The content of your posts, the makeup of your audience, and other factors – like timing – can make a big difference in your online awareness and engagement. Data has shown that...more
Conn Kavanaugh's Managing Partner Erin Higgins joins LISI's Director of Client Strategy Kristyn Brophy for a special episode of News + Views + To-Do's to discuss the very timely topic of Elon Musk's negotiations to purchase...more
March 15, 2022 | Blog Hi, everyone. I’m Kristyn Brophy, Director of Client Strategy at LISI, where we help lawyers, law firms, and legal service professionals excel in their marketing initiatives and strategy. Today, I want...more
SEO ranking factors are incredibly complex and the everyday legal marketer isn’t likely to stay informed on the latest algorithm change from Google. However, sometimes an item of note might change the way digital marketers do...more