Karen Wilcox on Building Online Success with a Lean Team - EP 8 CMO Series Digital Masterclass
The State of Generative AI in Law Firm Marketing: On Record PR
Marketing Minute Video with NP Strategy: How to Reach More of the Right People on LinkedIn
In today's era of AI content, credible content is authoritative content
Amanda Schneider on How to Integrate Individual and Law Firm Brands Online - Passle's CMO Series Digital Masterclass
Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special
Chase partiality, not virality, when creating thought leadership content
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Passle's CMO Series Digital Masterclass: Anders Holt and Chris Eatherton on Crafting a Winning RFP for Professional Services Websites
Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157
EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence
Passle CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results
John Austin-Brooks of Abel + Imray on Taking a BD-Led Approach to Conferences and Events - Passle's CMO Series EP156
Marketing Minute Video with NP Strategy: Why Social Media Listening Is Crucial for Your Brand in the Digital Age
CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
These 27 words are the worst legal content marketing advice you'll ever hear
Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast
Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast
The Internet is literally held together by links. When this network of chains connecting one page to another page starts to fade away, established firms feel the brunt of the loss....more
Yes, your audience is noticing that outdated copyright year in your footer. While you might order pizza from a website that’s straight out of 2005, you probably wouldn’t trust a lawyer with a site like Saul Goodman’s. Many...more
Website forms are often overlooked in the design process, yet they’re key to turning visitors into clients. For lawyers, contact forms are vital tools for growth. In this article, we’ll show you how to build a website form...more
We all know that websites are a key component of a business today. In an increasingly digital landscape, a law firm’s website is its virtual storefront. Too often, law firms focus a great deal of attention on design...more
Your website is more important than you think – or, maybe you are one of the lucky ones who already realized how crucial your website is. It’s the first impression potential clients see, and has the opportunity to be your...more
Your prospective clients have countless options for legal counsel. So, do you want to look like your competitors—and blend in—or do you want to stand out? Start with a competitor analysis. In our kick-off calls with...more
Spring cleaning typically entails cleaning out the shed, tackling all those boxes in the attic, decluttering the house, or sprucing up the garden. What usually doesn’t come to mind is cleaning up one of the most important...more
Your website’s design is more important than you think. Research shows that up to 75% of your website’s credibility is attributed to its design. Simply put, if viewers come across design mistakes, they’ll quickly lose trust...more
The winning argument doesn’t just … happen. It takes education, and then a commitment to continuous learning, research, preparation, talent, timing, and a host of other factors. While you were busy honing those skills over...more
There are no wheelchair ramps or braille signs on the Internet. In fact, a lot of web accessibility tools are hidden in the backend of websites. But even if you don’t know much about online accessibility, Google cares a lot...more
Most attorney websites are pretty formulaic. But we’re seeing a rise in several new features that we hope are here to stay. If your firm doesn’t have any of them, you might be due for an update....more
Here I go again. 23 goals for ‘23. As always, I can’t wait to sink my teeth into this list. And again, as always, I share my goals openly with you to share inspiration, build community, and help motivate one another to...more
Ready to ring in the New Year? Before the calendar flips and the ball drops, make sure that your website is ready to enter a new year, too. The end of the year is rapidly approaching. In most offices, billable work is...more
Social media presence is the visibility a person or brand has on social media, resulting in connections with the community. It’s certainly possible for a growing lawyer to thrive without being active on social media – but...more
Delivering a good user experience can make or break a website. The good news is that UX isn’t a mystery. We know what works, and so can you! The bad news is that shoddy UX can tank a website’s reputation as well as its...more
Your conversion rate drops by about 4.42% for every second a visitor must wait for your website to load. This means that you could have killer keywords and tons of backlinks, but poor web performance could thwart even the...more
This article was originally included in Trial Magazine, published by the American Association for Justice. Most law practices rely on third-party consultants or agencies for website development and online marketing...more