EP5 - CMO Series Digital Masterclass: What it Takes to Build a World-Class Digital Presence
Passle CMO Series Live Special: Iris Jones of Akerman on How to Stand Out and Deliver Results
Marketing Minute Video with NP Strategy: Why Social Media Listening Is Crucial for Your Brand in the Digital Age
CMO Series Live Special: Kelly Harbour and Terra Liddell on Unlocking the Potential of Data for Business Development
Your firm's content has to compete against heavyweights. Here's how to give it a fighting chance.
These 27 words are the worst legal content marketing advice you'll ever hear
Joe Green & Monica Rodriguez Kuniyoshi on Integrating Generative AI with Your Experts: Passle CMO Series Live Podcast
Hsu Untied interview with Chad Shear, Partner at Cooley
Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast
Karen Wilcox of Marketing Speaks on The Unique Roles of CMOs and BDMs in Program Rollouts - Passle's CMO Series Podcast
Five rules for building trust with the audience so you can build a following
Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO Series EP155
How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass
Thought leadership is a potent client service tool you didn't know you had
Leor Franks of Kingsley Napley on Stepping Up: The Journey from CMO to Board-Level Strategist - Passle's CMO Series Podcast EP154
How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass
Here's why Costco should inspire your thought leadership efforts
EP2 CMO Series Digital Masterclass: Placing Thought Leadership At The Heart Of Your Online Brand
Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast
Hsu Untied interview with Tim Best, Partner at Gibson Dunn
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more
Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more
When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business problems. ...more
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more
Law firms should use educational email campaigns to nurture “tire kickers,” a.k.a. prospective clients, to convert them into clients. Some lawyers get frustrated by “tire kickers,” a.k.a. prospective clients who are not...more
Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom. Lawyers and other professional services providers...more
Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more
Current best practices for cultivating client relationships are not inherently new, unwieldy, nor unprecedented. Jenna Schiappacasse with an in-house perspective....more
Last week, we talked about content as a means for building relationships, while some of our more traditional methods for relationship-building are on hold. “But HOW do I do that?” you may ask? Lawyers and law firms often...more