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Copo Strategies + Law Firm Editorial Service

Consider a business development-led approach to your firm’s thought leadership

Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more

Passle

Alison Arjoon and Luke Ferrandino on Shaping a New Era of Collaboration with AI - Passle's CMO Series Live Podcast Special

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In this special episode of the CMO Series Podcast, we revisit a memorable session from the CMO Series Live held in New York. Eugene McCormick set the stage for an engaging discussion with Alison Arjoon, the Chief Marketing...more

Copo Strategies + Law Firm Editorial Service

Five ways thought leadership is a buyer’s remorse elimination tool

Thought leadership can help assure your clients that your law firm was—and still is—the right choice. I often say that thought leadership is a Swiss Army Knife. It can provide marketing benefits, business development...more

Copo Strategies + Law Firm Editorial Service

Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more

Passle

Laura Ottley of Addleshaw Goddard on What it Means to be Client-shaped and the Role of CMO- Passle's CMO Series Podcast EP157

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While many firms strive to put clients first, today we’re exploring what it truly means to be 'client-shaped' and how the role of the CMO is evolving to instil that mindset across organisations. No one is better equipped to...more

Copo Strategies + Law Firm Editorial Service

Stop writing case studies. Start writing these instead.

There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more

Copo Strategies + Law Firm Editorial Service

These 27 words are the worst legal content marketing advice you'll ever hear

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains the 27 words that were the worst legal content marketing advice he ever heard. Those words were: "Try not to sweat the...more

Passle

Jim Newell & Liz Lockett of Buchanan Ingersoll & Rooney on Cultivating Collaboration: Buchanan's Secrets to Success - Passle's CMO...

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Effective collaboration within a firm is built on a foundation of teamwork, communication, and trust. But how can a firm create and sustain this kind of culture? At Buchanan Ingersoll & Rooney, a leadership team led by a CEO...more

Copo Strategies + Law Firm Editorial Service

Thought leadership is a potent client service tool you didn't know you had

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains how thought leadership can be a client service tool that allows attorneys to answer their clients' questions and concerns...more

Passle

How Thought Leadership Determines Digital Success - Episode 3: Passle's CMO Series Digital Masterclass

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Welcome to Episode 3 of the CMO Series Digital Masterclass where we explore the best strategies from professional services marketers for building a world-class digital presence. Our latest research found that legal...more

Copo Strategies + Law Firm Editorial Service

Six ways thought leadership can support your law firm’s strategic plan

Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more

Good2bSocial

Google Analytics 4 for Law Firms

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Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

Jaburg Wilk

Inspiration Matters, So Don’t Lose Yours

Jaburg Wilk on

Inspiration can hit you anytime. When it does, you know it instantly. Many times, the timing is inconvenient. When this happens, you have to take steps to not lose that inspiration. It happens to me frequently and at...more

Copo Strategies + Law Firm Editorial Service

Talk about philosophies — not just tactics — in your thought leadership

Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more

Copo Strategies + Law Firm Editorial Service

Your clients’ (and referral sources’) industry jargon is their love language

Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing. When it comes to attorneys’ content marketing and thought leadership marketing efforts, their...more

Furia Rubel Communications, Inc.

Collaborating with Clients to Deliver Exceptional Service with Mitchell Sterling, Chief Client Development and Relationship...

In this episode of On Record PR, Jennifer Simpson Carr goes on record with Mitchell Sterling, Chief Client Development and Relationship Officer at Blank Rome, to discuss how law firms can collaborate with clients to best...more

Good2bSocial

Content Ideas to Boost Demand Generation for Law Firms

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Operating in a highly competitive market where attracting new clients is a critical determinant of success. Effective demand generation can make the difference between a thriving legal practice and one that struggles to find...more

International Lawyers Network

Turning Content into Connections: The Power of Relationship Marketing

Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little...more

Good2bSocial

Leveraging Legal Knowledge: The Power of By-Lined Articles

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In the competitive landscape of the legal field, establishing oneself as a thought leader is paramount. Publishing a by-lined article in a respected legal publication serves not only as a testament to a lawyer’s knowledge but...more

International Lawyers Network

Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand

Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?...more

Copo Strategies + Law Firm Editorial Service

Plaintiffs’ firms often make this one mistake when talking to referral sources

Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more

Copo Strategies + Law Firm Editorial Service

Your thought leadership should talk to the clients you have today — and the ones you want tomorrow

If you’re contemplating expanding, niching, or otherwise changing your legal practice, craft thought leadership content that leads the way. While promoting his October 1977 album “Heroes,” the late David Bowie said,...more

Copo Strategies + Law Firm Editorial Service

Six ways law firms can stay out ahead of competitors’ content marketing efforts

The content arms race among lawyers and law firms isn’t going anywhere anytime soon. Here’s how to stay ahead of the pack. Today, there is a fair amount of would-be buyers of legal services and would-be referral sources...more

Copo Strategies + Law Firm Editorial Service

Your content has to compete against heavyweights. Here’s how to give it a fighting chance.

If you think your content is only competing with your competitors’ content for your clients’ and referral sources’ attention, you don’t understand the game. Lawyers and law firms often forget that their content, including...more

Copo Strategies + Law Firm Editorial Service

Five reasons why your law firm should experiment with multimedia client alerts

Law firms can easily and markedly stand out from their competition by creating and distributing multimedia client alerts. For law firms, it’s time to give the good old trusty client alert an upgrade....more

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