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Optimizing Your Law Firm Website: A Guide to Monitoring Website Speed with GTmetrix

A website is a law firm’s most important office location. Many things contribute to a website ranking well in the eyes of Google. One of those is page speed. The prevalence of mobile devices in today’s world emphasizes this...more

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15 Tips to Optimize Law Firm Email Marketing Campaigns

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Email has been an essential part of professional marketing since it was invented. Though tools have gotten more sophisticated and the best practices for using them have evolved, email is still one of the most effective...more

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Key Performance Indicators in SEO for Attorneys - Update

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Key performance indicators are essential for the success of a growing marketing program. If you read our recent post, you will find that tracking metrics is one of the most important elements of an impactful marketing...more

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The Ultimate Guide to Social Media Analytics

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There are billions of social media users across the globe – so it would seem just being present on the platforms would be enough to reach new people. However, that’s not the case. Simply existing on social won’t do much for...more

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10 Ways To Improve Your Law Firm PPC Campaign

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Pay-per-click advertising is a complex science. Often, firms decide to boost their traffic through paid advertising channels and soon find themselves in over their heads. Even the best-trained experts need to continuously...more

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Understanding Social Media Metrics For Your Law Firm

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Learning how to measure your law firm’s success on social media can be tricky business. There are a lot of numbers and terms to sort through. Making things even more confusing, different platforms report those numbers in...more

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5 Misunderstood Content Marketing Best Practices

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A best practice is “a standard or set of guidelines that is known to produce good outcomes if followed.” Best practices are hugely helpful because they allow you to make use of experiences prior to your own. However, “best”...more

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Everything Law Firms Need to Know About the Latest Google Search Console Update

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Google Search Console has made some recent changes that will affect reporting in Core Web Vitals. The way that Core Web Vitals work impacts how your site performs in search, so these updates are worth learning about. Here’s...more

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What Is a Website Bounce Rate and How Can Law Firms Fix Theirs?

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Many marketers have questions about their website’s bounce rate. Is bounce rate a vanity metric or one that really matters? Is a high bounce rate always bad? And if it is, what should you do to fix it? In this post, we break...more

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