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Attorney Headshot Dos and Don’ts 

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Budding barrister or seasoned virtuoso? Either way, presentation is paramount. But what makes a great headshot?  From poses to cropping, there are tons of ways to mess up your headshot. You might think a power pose will do...more

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The Halo Effect and Marketing: What Law Firms Should Know

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Did you ever see that Snickers ad with Betty White? And didn’t that 30 second celebrity endorsement make you like the Snickers brand so much more? That’s called the halo effect, and you can use it to boost public perception...more

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Want to Stand Out? Start with a Competitor Analysis

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Your prospective clients have countless options for legal counsel. So, do you want to look like your competitors—and blend in—or do you want to stand out? Start with a competitor analysis.  In our kick-off calls with...more

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Ask the Expert: Technical SEO for Law Firms

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As a leading marketing agency for attorneys, we spend a lot of time talking about SEO with legal professionals. Some elements of SEO are easier to explain — for example, why good, comprehensive content is important for your...more

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Optimizing Your Law Firm’s Website for Voice Search

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Hey Siri, Okay Google, Alexa…where can I find a good lawyer? Robot assistants have made verbal queries easier and more popular than ever. But what does this mean for attorney websites? Is it really necessary to optimize your...more

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