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Cookies Marketing

WilmerHale

FTC’s Enforcement Action Against Avast Signals Increased Focus on Consumer Web Data

WilmerHale on

The Federal Trade Commission (FTC) has been actively flexing its authority as a privacy regulator in recent months. The agency has been especially focused on identifying data practices it views to be “unfair”, thereby...more

Osano

The Cookieless Future: How to Prepare

Osano on

Marketers love data. After all, without data, marketers can’t answer questions like...more

Osano

[Webinar] Universal consent: Building beyond cookie consent - March 26th, 10:00 am - 11:00 am PST

Osano on

In this webinar, we will discuss the rising importance of first-party and zero-party data and how universal consent helps organizations solve the bottlenecks, challenges and heartaches associated with the evolution of data...more

Shook, Hardy & Bacon L.L.P.

Website Adtech: What Every In-House Lawyer Must Know (Now!)

The biggest data privacy litigation risk companies currently face is class action litigation based on the use of certain website advertising technology (adtech). Are you wondering what this means for your company? This alert...more

Faegre Drinker Biddle & Reath LLP

UK’s Updated Data Protection Reform Proposals

The UK government recently introduced a new Data Protection and Digital Information (No. 2) Bill (the “New Bill”). The reforms are intended to update and simplify the UK’s data protection framework and reduce burdens on...more

Holland & Knight LLP

Lessons Learned from FTC Enforcement Action Against BetterHelp

Holland & Knight LLP on

The Federal Trade Commission (FTC) is on a roll in its efforts to signal to the digital health industry that data privacy must be a priority. The FTC announced a consent decree with BetterHelp on March 2, 2023, to settle...more

Houston Harbaugh, P.C.

The United States Court of Appeals for the Third Circuit Expands the Application of the Pennsylvania Wiretap Act.

Houston Harbaugh, P.C. on

On August 16, 2022, in Popa v. Harriet Carter Gifts, Inc., the United States Court of Appeals for the Third Circuit held that using web analytics to track visitors actions on websites could violate the Pennsylvania...more

McDermott Will & Emery

[Webinar] AdTech Privacy: Navigating Emerging Privacy Laws for AdTech Companies, Customers, and Publishers - July 21st, 12:00 pm -...

McDermott Will & Emery on

In recent years, the digital marketing and global AdTech industry have seen seismic changes, and online marketers are facing challenges under new privacy laws and regulations. Substantial restrictions on targeted advertising...more

BakerHostetler

A Digital Advertising Primer on Preparing for the Post-Cookie World: Part Four

BakerHostetler on

Welcome to the fourth installment in our eight-part series preparing you for the post-cookie world. In our first post, we provided a deep dive into third-party cookies for a baseline understanding of the technology and the...more

Fox Rothschild LLP

IAB Europe Updates Advice On Ad Targeting Without Third-Party Cookies

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IAB Europe has updated its Guide to Post Third-Party Cookie Era. The guide provides a detailed overview of the various targeting techniques used today and some options and consideration going forward. Key Takeaways- ...more

Akin Gump Strauss Hauer & Feld LLP

Continuing GDPR Pressure for Adtech

Data protection authorities (DPAs) in the European Union (EU) continue to scrutinize practices in the adtech sector for compliance with the EU’s General Data Protection Regulation (GDPR) and local data protection and...more

Hogan Lovells

Crumbs of Comfort: the Advocate-General’s Opinion on Consent and Cookies in Planet49

Hogan Lovells on

It’s no secret that a hot topic, perhaps the hot topic, in the European data protection world at present is the interplay between the GDPR and the e-Privacy Directive, in particular how it affects online advertising involving...more

Morrison & Foerster LLP

Cookie Monster

When it comes to venue, cookie cases are anything but cookie-cutter - Marketers have an insatiable interest to know more about their customers, and the “cookies” they plant in those customers’ computers reveal much of...more

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