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Direct Marketing

Alston & Bird

Belgian Data Protection Authority Issues Updated Guidance on Direct Marketing Rules

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On March 10, 2025, the Belgian Data Protection Authority (BDPA) updated its 2020 guidance on the processing of personal data for direct marketing purposes (see the updated guidance here in French and in Dutch)....more

A&O Shearman

High Court rules on standard of consent required for profiling and direct marketing

A&O Shearman on

On January 23, 2025, Mrs Justice Collins Rice of the UK High Court issued a ruling in the case of RTM v Bonne Terre Limited and Hestview Limited (trading as Sky Betting and Gaming, (SBG)). The claim - The judgment...more

DLA Piper

Australia's e-marketing expectations: When customers don't give a spam

DLA Piper on

On 1 July 2024, Australia’s spam regulator, the Australian Communications and Media Authority (AMCA), released a Statement of Expectations setting out its requirements for customer consent in the context of direct marketing....more

Akin Gump Strauss Hauer & Feld LLP

Kingdom of Saudi Arabia’s New Personal Data Protection Law and Implementing Regulations—Key Obligations, Responsibilities and...

On September 7, 2023, the Saudi Authority for Data and Artificial Intelligence (SDAIA) issued the Implementing Regulations of the Personal Data Protection Law (the Implementing Regulations) and the Regulations on Personal...more

Skadden, Arps, Slate, Meagher & Flom LLP

Privacy & Cybersecurity Update - November 2022

In this month’s Privacy & Cybersecurity Update, we examine the California Privacy Protection Agency’s revised draft regulations for the California Privacy Rights Act, the Federal Trade Commission’s settlement with a...more

Latham & Watkins LLP

Saudi Arabia Issues Amended Data Protection Law for Consultation

Latham & Watkins LLP on

The amendment proposes business-friendly changes regarding data localization and legitimate interests. On November 20, 2022, the Saudi Data and AI Authority (SDAIA) published an amended version of the Kingdom of Saudi...more

Hogan Lovells

New ICO guidance on direct marketing using electronic mail and live calls

Hogan Lovells on

The Information Commissioner's Office (ICO) has published new guidance on direct marketing using electronic mail and live calls, aimed at providing a more detailed overview of the rules on direct marketing as well as...more

A&O Shearman

India – Draft Telecommunications Bill addresses direct marketing and access requests by authorities

A&O Shearman on

On 21 September 2022, the Indian Ministry of Communications published a draft Telecommunication Bill 2022 for consultation (the Bill). In addition to licensing and regulatory issues, the Bill also addresses direct marketing...more

A&O Shearman

CJEU Advocate General interprets direct marketing by email and targeted advertising under ePrivacy Directive

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On 24 June 2021, the Advocate General (AG) of the Court of Justice of the European Union (CJEU) issued his opinion on the preliminary ruling request submitted by Germany's Federal Court of Justice (Bundesgerichtshof) in case...more

Kelley Drye & Warren LLP

[Webinar] Tips from the Experts – Defending TCPA Lawsuits – Using Data Analysis Strategies and Support - April 29th, 2:00 pm ET

If you communicate with clients and prospects through phone call, text message, or fax campaigns, you are certainly familiar with the Telephone Consumer Protection Act (TCPA) that applies to these and other areas of direct...more

Latham & Watkins LLP

UAE’s New Consumer Protection Law: An End to Direct Marketing?

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The new legislation extends both the protections available to consumers, as well as the obligations applicable to e-commerce retailers. With its recent implementation of a new consumer protection law, the United Arab...more

Hogan Lovells

ePrivacy update: Comparison of the three EU drafts

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On 10 February 2021, the Council of the European Union (Council) agreed its negotiating mandate for the proposed Regulation on Privacy and Electronic Communications (ePR), which will replace the current ePrivacy Directive...more

Barnea Jaffa Lande & Co.

New Rules on Consumer Credit Marketing and Management

Barnea Jaffa Lande & Co. on

The Bank of Israel recently published a draft directive on proper banking management. It details various provisions in favor of changing the conduct patterns of consumer credit providers toward their clients, both from the...more

BCLP

Data issues when acquiring assets from an insolvent vendor

BCLP on

Recent M&A deals the teams have worked on involving insolvent corporates have highlighted the challenges which exist around the transfer of customer lists and databases, which are often a significant asset for the buyer. ...more

Proskauer on Privacy

French DPA Issues Guidance Surrounding Practice of Web Scraping

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On April 30, 2020, the French data protection authority, the CNIL, published a guidance surrounding considerations behind what it calls “commercial prospecting,” meaning scraping publicly available website data to obtain...more

Hogan Lovells

The Belgian Data Protection Authority Publishes Recommendation Concerning Data Processing for Direct Marketing Purposes

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On January 17, The Belgian Data Protection Authority (DPA) published Recommendation no 01/2020 providing Guidance on direct marketing. The Recommendation provides a methodology on how to comply with the General Data...more

A&O Shearman

New guidelines on the processing of personal data for direct marketing purposes

A&O Shearman on

Every day, direct marketing communications are addressed to billions of people who are targeted as a result of the processing of their personal data. Against this background, the Belgian Data Protection Authority (the...more

White & Case LLP

Regulator prohibits use of transaction data for marketing purposes

White & Case LLP on

The Dutch Data Protection Authority has written to the Dutch Banking Association to state that processing customers' transaction data for direct marketing purposes may not be in compliance with the General Data Protection...more

Hogan Lovells

Dutch DPA: Banks May Not Use Payment Data for Marketing Purposes

Hogan Lovells on

In the wake of a recent announcement by a major Dutch bank that it would start providing its customers with personalized advertisements based on their spending patterns, the Dutch Data Protection Authority (DPA) has sent a...more

Hogan Lovells

The French Data Protection Authority Gets Ahead of the Game With New Rules on Cookie Consent Before the ePrivacy Regulation...

Hogan Lovells on

The French Data Protection Authority (the CNIL) has made targeted online advertising a priority topic in its 2019-2020 agenda and has changed its position on cookie consent. Although the ePrivacy Regulation is still being...more

White & Case LLP

Chapter 9: Rights of data subjects – Unlocking the EU General Data Protection Regulation

White & Case LLP on

Why does this topic matter to organisations? EU data protection law provides data subjects with a wide array of rights that can be enforced against organisations that process personal data. These rights may limit the...more

BCLP

Order against the Phoenix: ICO leverages personal fines for directors and other strategies to curb unlawful marketing

BCLP on

On 17 December 2018, new Regulations came into force meaning that company directors and other corporate officers may be personally fined up to £500,000 for their company’s nuisance calls and similar serious breaches of the...more

Fox Rothschild LLP

Spam, Spam, Spam: Pension Company Fined For Unsolicited Emails

Fox Rothschild LLP on

Beware the unsolicited email. UK ICO fines a pensions company £40,000 for sending nearly two million direct marketing emails without consent....more

Latham & Watkins LLP

DIFC Issues New Direct Marketing and Electronic Communications Guidelines

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The DIFC guidelines provide practical guidance for DIFC-registered entities engaging in electronic direct marketing, including useful “dos” and “don’ts”. What Do DIFC-Registered Entities Need to Know? In January 2019,...more

Orrick, Herrington & Sutcliffe LLP

Guidance On Direct Marketing Issued By The German Data Protection Supervisory Authorities

In November, the German Data Protection Conference (committee of the independent German federal and state data protection supervisory authorities) (“DSK”) published a guidance on the processing of personal data for direct...more

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