News & Analysis as of

Disclosure New Guidance Federal Trade Commission (FTC)

Lathrop GPM

FTC Takes Action Impacting the Franchise Relationship

Lathrop GPM on

On Friday, July 12, 2024, the Federal Trade Commission (“FTC”) published an analysis of the information it received in response to its Request for Information related to  franchisors’ business practices, launched in March...more

Fenwick & West LLP

FTC Issues Guidance on Claims About AI-Powered Products

Fenwick & West LLP on

As lawmakers race to catch up on AI technology, the FTC has issued guidance warning marketers not to make false or unsubstantiated claims about AI-powered products. As we see AI starting to emerge in many consumer...more

Sheppard Mullin Richter & Hampton LLP

CFPB: Negative Option Marketing Practices May Violate CFPA

On January 19, the CFPB issued Circular 2023-01 to affirm that companies offering “negative option” subscription services are required to comply with federal consumer financial protection laws. According to the Circular,...more

Ballard Spahr LLP

FTC Provides Guidance to Businesses Engaged in Native Advertising

Ballard Spahr LLP on

The Federal Trade Commission (FTC) recently issued an enforcement policy statement on deceptively formatted advertisements, which explains how it applies established consumer protection principles to different advertising...more

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