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Firesign | Enlightened Legal Marketing

How GCs Will Choose Law Firms in 2024

It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more

Great Jakes Marketing

The Best Diversity Sections on Law Firm Websites - Part 1 of a 3-part series about communicating ‘diversity’ on law firm websites

Great Jakes Marketing on

Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a...more

The Modern Lawyer

Intuition and Indicators

The Modern Lawyer on

Today we share our conversation with Evan Parker, a Ph.D. statistics expert and founder of Parker Analytics. Evan is ushering in a new era of data-driven decision-making for law firms by working with them to collect, assess,...more

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