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Many law firms depend on Account Based Marketing (ABM) as a critical component of their business development strategy. Account-based marketing focuses on delivering personalized and highly relevant messaging and content to a...more
Marketing is all about getting the right message to the right person at the right time. That sounds like a nearly impossible task, but fortunately, marketers have plenty of tools at their disposal. One such tool is A/B...more
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?...more
Lead generation for lawyers is one of the most important things you can spend time on. There’s no one-size-fits-all approach. Instead, savvy marketers will create a strategy based on proven channels and an effective...more
With over 830 million users worldwide, LinkedIn’s social network reigns supreme when it comes to professional networking. Any lawyer hoping to attract new clients and become established as a thought leader in their practice...more
Marketing can look different based on the size of the law firm. The unfortunate truth is that big law firms have much more time, resources, and experience to market in significant ways. That doesn’t mean that small firms...more