News & Analysis as of

Endorsements E-Commerce

Morrison & Foerster LLP - Social Media

Social Links: Recent Developments In The Law And Business Of Social Media

The Federal Trade Commission has finalized a new rule aimed at curtailing false, misleading, and otherwise fraudulent reviews on online retail sites. Fake reviews are a significant problem for the big e-commerce platforms,...more

Perkins Coie

FTC Finalizes Updated Guidance for Influencer and Consumer Review Programs

Perkins Coie on

The Federal Trade Commission (FTC) recently finalized updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides), which address the FTC’s latest thinking about how the...more

Arnall Golden Gregory LLP

Five Stars for FTC: Agency Issues Updated Endorsement Guides and Proposed Rule to Address Increasing Use of Social Media and...

We reported over a year ago that the Federal Trade Commission (“FTC”) had proposed updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. The updated Endorsement Guides are finally here. The...more

Hinch Newman LLP

FTC Compliance Attorney Foreshadows Evolving Biz Opp Rule to Include Money-Making, Business Coaching and Mentoring, and eCommerce...

Hinch Newman LLP on

The Business Opportunity Rule (“Biz Opp Rule”) was first adopted in 2012. It applies to commercial arrangements where a seller solicits a prospective buyer to enter into a new business, the prospective purchaser makes a...more

Sheppard Mullin Richter & Hampton LLP

FTC Signals Plan to Enforce Civil Penalties for Deceptive Endorsements

The FTC has sent a strong message to industry that it plans to hold companies responsible for using endorsements and customer testimonials that deceive consumers. The recent warning signals the FTC’s focus on fake reviews...more

Fenwick & West LLP

FTC Issues Notice of Penalty Offenses for Endorsement and Testimonial Marketing

Fenwick & West LLP on

On October 13, 2021, the Federal Trade Commission (FTC) sent a Notice of Penalty Offenses to more than 700 businesses, including top consumer brands, retailers, e-commerce platforms and advertising agencies, regarding...more

Foster Garvey PC

Sports & Entertainment Spotlight - May 2021

Foster Garvey PC on

Hope is in the air (not to mention copious amounts of tree pollen) here in New York – and that’s to say nothing of the Knicks’ hardwood resurgence, the Giants’ highly-acclaimed moves in last week’s NFL Draft and the Yankees’...more

BakerHostetler

AD-ttorneys@law: Consumer Reviews: Paid? Fake? Negative?

BakerHostetler on

Let’s be honest. Customer reviews and testimonials influence buying decisions -- an online review can make or break the path to purchase. Amy Ralph Mudge is her authentic self as she outlines the legal framework and counts...more

8 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide