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Enforcement Marketing Brand

Knobbe Martens

Of Broccolini and Branding: Don't Let Your Trademark Wilt

Knobbe Martens on

Congratulations on successfully trademarking your product or brand! Now it’s crucial to protect that investment through diligent trademark oversight and enforcement. This involves actively monitoring for, and taking...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - July 2023: INFORM ACT: What Brands Need to Know

In today’s digital world, online marketplaces have become hotspots for organized crime, particularly relating to the sale of stolen and counterfeit goods by third-party sellers. These fraudulent sales mislead consumers, cost...more

Perkins Coie

Sustainability Advertising: US and EU Regulators Boost Guidance and Enforcement

Perkins Coie on

Brands continue to promote sustainable and eco-friendly qualities of their products and services, and regulators are sharpening their enforcement tools in response. Both the United States and European Union took steps in the...more

Holland & Knight LLP

FTC Set to Update Endorsement Guides on Social Media Advertising

Holland & Knight LLP on

The Federal Trade Commission (FTC) is poised to issue updated Guides Concerning the Use of Endorsements and Testimonials in Advertising (the Guides) following a comment period on the proposed changes. This Holland & Knight...more

Perkins Coie

Sustainability in Advertising Law

Perkins Coie on

Brands continue to build their sustainability and environmental marketing programs in response to consumer demand. A recent report found that nearly eight out of ten consumers are making sustainability-based purchase choices....more

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