News & Analysis as of September 14, 2024

Trademark Infringement

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Trademark Fundamentals: Likelihood of Confusion

Pillsbury - Propel on 8/20/2024

A core concept in trademark law that every startup founder should understand is “likelihood of confusion.” This legal standard plays a pivotal role in both trademark registration and enforcement. It’s essential for protecting...more

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Trademark Fundamentals: Likelihood of Confusion

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