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European Commission Marketing Greenwashing

K&L Gates LLP

Lawn and Order: Major Steps Against Greenwashing in Europe

K&L Gates LLP on

A new and powerful wave of “greenwashing” bans will sweep the European Union (EU) shortly. The EU’s Green Claims Directive and Greenwashing Directive (together, the Green Directives) are key legislative tools being introduced...more

Morgan Lewis - Power & Pipes

EU Investigation of Potential Airline Greenwashing Practices Underscores Risk to Global Aviation Industry

The European Commission and European consumer authorities announced that on April 30, 2024, they sent letters to 20 airlines alleging potentially misleading green claims and asking them to conform to EU consumer law within 30...more

Cadwalader, Wickersham & Taft LLP

Consumers Accuse European Airlines of Greenwashing, Claiming “Green” Air Travel Does Not Exist

On June 6, 2023, the BEUC and 23 of its member organizations from 19 countries filed a complaint with the European Commission and relevant consumer protection agencies pursuant to Directive 2005/29/EC, accusing 17 European...more

Hogan Lovells

Green Claims update - Green Claims Directive Proposal - Sustainable Products Regulations

Hogan Lovells on

The European Commission has presented its long-awaited proposal for a Directive on substantiating environmental claims on March 22, 2023 which is intended to apply to all voluntary green claims covering not only texts, but...more

Jones Day

EU Green Claims Directive Proposal

Jones Day on

On March 22, 2023, the European Commission published a proposal for a new EU directive on the substantiation and communication of explicit environmental claims (the "Proposal"). This Proposal sets out specific rules for...more

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