News & Analysis as of October 15, 2024

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All thought leadership boils down to these two words

Copo Strategies + Law Firm Editorial Service on 6/27/2024

Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more

Illumination Zone: Episode 160 | Adrian Lurssen sits down with Kaylee & Mary

EDRM - Electronic Discovery Reference Model on 3/15/2024

Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more

Here’s why your law firm’s executives need a platform for thought leadership

Copo Strategies + Law Firm Editorial Service on 7/7/2022

A thought leadership program centered around your law firm’s executives can make your firm shine in the eyes of clients and potential hires. When we think about thought leadership at law firms, we almost always think about...more

Podcasting for Law Firms: 8 Steps to Get Started

Good2bSocial on 2/15/2022

Did you know almost 60% of Americans listen to podcasts? Not only do podcasts provide audiences with a convenient means of consuming complex information, but they’re also an increasingly important channel for generating brand...more

How To Start a Law Firm Without a Plan or Budget - Day 11: Good marketing means less selling

Casetext on 9/19/2019

Let’s talk now about how you make it easy for your avatar to find you. After all, if you’re setting everything up to make that person happy, you have to be able to get together. You need to develop a marketing strategy. For...more

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