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Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
Good2bSocial

Should Your Law Firm Use Search Engine Positioning to Rank Higher On SERPs?

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After putting time and effort into building your website and optimizing its content, it’s frustrating when your pages still land on the second or third page of search results. That’s where search engine positioning (SEP) can...more

Furia Rubel Communications, Inc.

The Power of a Compelling Narrative in Litigation with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon

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In this episode of On Record PR, Gina Rubel goes on record with Phil Goldberg, Office Managing Partner at Shook, Hardy & Bacon, to discuss the importance of crafting compelling messaging around litigation. Phil manages Shook,...more

Integreon

ALM Consulting Magazine Best Firms to Work For Industry Series Recap

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Building Exceptional Firms: From Rainmaking to Culture Building, What Makes Great Firms Stand Out? What Iconic Consulting Firms Do to Grow in a Post-COVID Era - Consulting Magazine held the “2024 Best Firms to Work For”...more

Copo Strategies + Law Firm Editorial Service

Are you overlooking this connection between law firms’ thought leadership and their rates?

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Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership. Does your law firm want to charge clients premium rates for its services? If so,...more

Passle

Trish Lilley on How to Build Influence & Gain Buy-In for Change: Passle CMO Series Live Podcast

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In this special edition of the CMO Series Podcast we're taking you back to a special moment from our first-ever stateside CMO Series Live Conference held in New York City this past summer. The day started with an incredible...more

Copo Strategies + Law Firm Editorial Service

All thought leadership boils down to these two words

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Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 160 | Adrian Lurssen sits down with Kaylee & Mary

EDRM - Electronic Discovery Reference Model on

Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more

ClientsFirst Consulting

CLIENTSFirst Consulting’s Top Five Blogs and Videos of 2023

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The world of marketing technology is ever-changing, and with these changes comes its own set of challenges and opportunities. This past year was no different. We saw more firms than ever before embracing new technologies such...more

Leopard Solutions

Top Leopard Solutions Tools and Reports in 2023 Revealing What Key Legal Intelligence Firms Need

Leopard Solutions on

This year has presented many challenges across various sectors, marked by geopolitical tensions, energy market imbalances, persistent inflation, and rising interest rates, prompting concerns about a potential U.S. recession....more

LawVision

The Case of the Misunderstood Marketing and Business Development Team

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In the complex landscape of modern law firm businesses, certain departments shine brightly while others linger in the shadows of misunderstanding. Among the latter group, the Marketing and Business Development Department...more

Passle

Deborah Ruffins of Perkins Coie on the Lead-to-Work Revenue Mindset - Passle's CMO Series Podcast

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Every CMO in professional services approaches their role from a unique perspective. On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s...more

Omnizant

Taglines for Lawyers: Crafting a Memorable Slogan for Your Practice

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In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A tagline is a succinct...more

Passle

Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development - Passle's CMO Series Podcast

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Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive little to no exposure to marketing and business development during their education, making...more

Passle

Born This Way: Roy Sexton of Clark Hill on Inclusion, Community and the Role of Leadership - Passle's CMO Series REPRESENTS...

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On this episode of CMO Series REPRESENTS, Yasmin Zand is lucky enough to sit down with Roy Sexton, Director of Marketing at Clark Hill and 2023 Legal Marketing Association President, to discuss his journey both inside and...more

Great Jakes Marketing

The Best Diversity Sections on Law Firm Websites - Part 1 of a 3-part series about communicating ‘diversity’ on law firm websites

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Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a...more

International Lawyers Network

Leadership Excellence in the Time of COVID - the Disney Philosophy we Need

International Lawyers Network on

It should come as no surprise that my most sought after post for this year is one about leadership excellence – in a time when many of us are trying to find our way in uncharted waters, seeking advice from someone with a...more

LawVision

Advice to Law Firm CMBDOs – Thinking Beyond Today

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In light of events of the last 20 years, most law firms long ago developed crisis, security and business-continuity plans that already are in motion.  Chief Marketing and Business Development Officers around the nation and...more

Stange Law Firm, PC

Your law firm clients are your best marketers

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Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come...more

Great Jakes Marketing

Market Positioning for Law Firms: A 23-page guide to differentiating your firm

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The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more

Great Jakes Marketing

Market Positioning for Law Firms: Part 3 - Positioning for Lawyers, Practices, and Industry Groups

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As we discussed in a previous post, a well-positioned firm—one that occupies a distinct place in the minds of buyers—has many marketing advantages over its competitors. However, even under the best of circumstances, the...more

Timothy Corcoran - Corcoran Consulting Group

Ceding the Stage – Lessons in Leadership

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I’ve been engaged in a lively discussion with other legal marketers in which two topics I love, basketball and leadership, have come together nicely. You don’t have to be a basketball fan, or even a sports fan, to benefit...more

JD Supra Perspectives

New Lawyers Need to Understand the Business of Law to Succeed in Private Practice

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A position in a law firm not only requires performing well for the attorneys you are working for and ultimately the clients, but understanding and embracing the business of law....more

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