Firm Leadership, Content Marketing, Marketing Perspectives

How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass

Passle on 9/5/2024

A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more

Understanding (and Watching) Your Competition

Omnizant on 8/13/2024

Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence

Passle on 8/6/2024

Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more

Keep your thought leadership fresh by making it nonperishable

Copo Strategies + Law Firm Editorial Service on 7/17/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and...more

Thought Leadership & Business Growth – Finding BD Opportunities in Your Firm's Reader Data

JD Supra Perspectives on 7/12/2024

Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more

Client Focus and Successful Content Marketing – Office Hours Recap with Laura Hudson

JD Supra Perspectives on 7/1/2024

Paul Ryplewski shares thought leadership best practices in a recap of a recent conversation with friend, client, and legal marketer extraordinaire Laura Hudson....more

All thought leadership boils down to these two words

Copo Strategies + Law Firm Editorial Service on 6/27/2024

Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more

Webinars & Online Events: Is Your Platform Optimal These Days?

JD Supra Perspectives on 6/26/2024

Julie Savarino looks at the benefits of using LinkedIn Live for your firm's events and webinars....more

Blending Art and Science in Marketing

Integreon on 6/13/2024

Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. The theory that the brain’s left and right hemispheres possess different strengths and...more

In today's world, your content is a credential

Copo Strategies + Law Firm Editorial Service on 5/7/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why today, content is a credential for lawyers. Today, in this age of content marketing and thought-leadership marketing,...more

Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen

The Market Leaders Podcast on 4/29/2024

Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more

Four reasons you should be using original research in your marketing and BD efforts

Copo Strategies + Law Firm Editorial Service on 4/25/2024

In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides four reasons why law firms should use original research as part of their marketing and business development efforts,...more

Illumination Zone: Episode 160 | Adrian Lurssen sits down with Kaylee & Mary

EDRM - Electronic Discovery Reference Model on 3/15/2024

Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more

A better way for corporate law firms to handle client alerts regarding legal developments

Copo Strategies + Law Firm Editorial Service on 3/14/2024

In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but...more

Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

JD Supra Perspectives on 3/1/2024

Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership...more

Why Quality Legal Insights Take Precedence in Today’s Media Landscape: On Record PR

Furia Rubel Communications, Inc. on 2/6/2024

In this episode of On Record PR, Gina Rubel goes on record with Zack Needles, Editor-in-Chief of Law.com, to discuss how legal journalism can prepare law firms for emerging trends that could have a major impact on the...more

Marketing Minute Video with NP Strategy: The Importance of Corporate Sustainability Reporting

Maynard Nexsen on 1/31/2024

Transparency is critical to the longevity of an organization. In this week’s video, Shari King with NP Strategy shares the three pillars of a corporate sustainability report and why it is important to start implementing them...more

Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms - Passle's CMO Series Podcast...

Passle on 1/30/2024

The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome...more

How to Elevate Small and Mid-Size Law Firm Marketing Beyond the Basics

Stefanie Marrone Consulting on 1/19/2024

In a world where legal services are increasingly competitive, many law firms, particularly small and midsized ones, still lean on traditional, ‘small potatoes’ marketing strategies....more

[Webinar] The Significance of Leopard Solutions Law Firm Index (LLFI) in Legal Practice - February 8th, 1:00 pm - 2:00 pm EST

Leopard Solutions on 1/9/2024

Leopard Solutions, a leading provider of legal market intelligence, is set to reveal the crème de la crème of law firms that have secured a spot on the prestigious Leopard Law Firm Index (LLFI). This webinar aims to go beyond...more

Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs - Passle's CMO Series...

Passle on 12/5/2023

On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO mobility and the opportunities for law firms...more

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