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Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
Passle

How to Build Your Website with a Unique Point of Difference - Episode 4 of Passle's CMO Series Digital Masterclass

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A professional services firm's website is more than just a brochure; it's the storefront for showcasing the expertise and credibility of its professionals. In Episode 4 of the CMO Series Digital Masterclass, we dive deep...more

Omnizant

Understanding (and Watching) Your Competition

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Don’t jump off a cliff, even if you think your competitors are magically reaching prospects just over the edge. In reality, your firm’s path to success probably doesn’t follow the same road as your competitors, even if you...more

Passle

Introducing CMO Series Digital Masterclass: Elevating Your Firm's Digital Presence

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Welcome to the CMO Series Digital Masterclass, an exciting new sub-series of the CMO Series Podcast. This masterclass is designed to help professional services marketers build world-class digital platforms that enhance their...more

Copo Strategies + Law Firm Editorial Service

Keep your thought leadership fresh by making it nonperishable

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why lawyers need to make their thought leadership nonperishable if they want it to endure and be relevant, valuable, and...more

Copo Strategies + Law Firm Editorial Service

In today's world, your content is a credential

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains why today, content is a credential for lawyers. Today, in this age of content marketing and thought-leadership marketing,...more

Lowenstein Sandler LLP

Emotional Intelligence as a Leadership Tool

Lowenstein Sandler LLP on

In this episode of “Real Talk,” Amanda K. Cipriano and Rachel Moseson Dikovics speak with Dr. Traci Cipriano, clinical psychologist, formerly practicing lawyer, and a speaker, executive coach, consultant and author, about...more

Copo Strategies + Law Firm Editorial Service

Four reasons you should be using original research in your marketing and BD efforts

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In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) provides four reasons why law firms should use original research as part of their marketing and business development efforts,...more

Copo Strategies + Law Firm Editorial Service

A better way for corporate law firms to handle client alerts regarding legal developments

Copo Strategies + Law Firm Editorial Service on

In this video, Wayne Pollock (Founder of the Law Firm Editorial Service) explains how, with a particular two-pronged strategy, corporate law firms need not have to choose between either publishing client alerts quickly but...more

JD Supra Perspectives

Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

JD Supra Perspectives on

Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership...more

Maynard Nexsen

Marketing Minute Video with NP Strategy: The Importance of Corporate Sustainability Reporting

Maynard Nexsen on

Transparency is critical to the longevity of an organization. In this week’s video, Shari King with NP Strategy shares the three pillars of a corporate sustainability report and why it is important to start implementing them...more

Omnizant

Last Minute Holiday Greetings for Law Firms

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The holidays are almost here—but there’s still time to share a message of good cheer with your audience! Here are some best practices—and some pre-written messages—in case your workshop is running a bit behind schedule this...more

Passle

Michael Rynowecer of The BTI Consulting Group on The War on Talent: Opportunities For Today’s Legal CMOs - Passle's CMO Series...

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On our recent CMO Series Webinar, Will Eke was delighted to be joined by Michael Rynowecer, Founder and President of The BTI Consulting Group, to delve into their insights on CMO mobility and the opportunities for law firms...more

Passle

CMO Series EP120 - Emily Rogers of Norton Rose Fulbright on Instilling a Growth Mindset in Legal Marketing

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In the changing landscape of legal marketing and business development, the importance of a growth mindset cannot be overstated. This episode of the CMO Series Podcast brings you a conversation with Emily Rogers, Chief...more

Copo Strategies + Law Firm Editorial Service

Best practices for multimedia thought leadership - Legally Contented podcast

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[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Maynard Nexsen

Preparing for the Media: Strategic Communications with NP Strategy

Maynard Nexsen on

If the media is attending your next event, preparation is paramount. NP Strategy Manager Caroline Balchunas highlights three tips to ensure their visit is a success and garners the coverage it deserves....more

Good2bSocial

Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer

Good2bSocial on

In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into...more

Passle

CMO Series REPRESENTS - Flipping the Script on DEI: Courtney Carter of Jenner & Block on Developing Talent and Shaping Client...

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Diversity Equity and Inclusion are top of the agenda for many law firms, but there's no silver bullet to effectively implementing programs and strategies that drive meaningful change. Today on CMO Series REPRESENTS, Yasmin...more

Copo Strategies + Law Firm Editorial Service

This attorney has amassed 18K+ LinkedIn followers by balancing legal content with personal content - Legally Contented podcast

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[Want to listen to this episode on Apple Podcasts, Spotify, or Amazon? Use these links to do so: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

ClientsFirst Consulting

Strategic Marketing Insights for Small- and Mid-Size Law Firms: Highlights from Our Latest Webinar

ClientsFirst Consulting on

In the competitive landscape of the legal sector, the right marketing strategies can set a firm apart. For small- and mid-size law firms, with less resources and budget, this differentiation is crucial. With ever-evolving...more

Copo Strategies + Law Firm Editorial Service

The secrets of a prolific legal content creator - Legally Contented podcast

Copo Strategies + Law Firm Editorial Service on

[Listen to this episode on Apple Podcasts, Spotify, or Amazon: https://podcasts.apple.com/us/podcast/legally-contented/id1612322032 https://open.spotify.com/show/3WfCyY0cbL1Mc4SfBWbr30 ...more

Passle

Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change - Passle's CMO Series Podcast

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The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm. This week on the CMO...more

Good2bSocial

How HubSpot Can Help Your Law Firm’s Business Growth (UPDATED)

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Legal marketing is becoming increasingly complex. Years ago, law firms could rely on referrals and word-of-mouth – but today’s word-of-mouth is the internet. Savvy firms are getting leads to come to them by attracting digital...more

Omnizant

Six Strategies to Improve Your Monthly Newsletter Open Rates

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A newsletter can boost credibility and deepen your firm’s relationship with clients and colleagues. But open rates are notoriously difficult to improve—and it can be incredibly frustrating to spend hours on your newsletter...more

JD Supra Perspectives

3 Ways to Increase Your Firm's Webinar Visibility & Registrations in 2021

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Sandra Del Tiempo describes three easy ways to ensure that the right people are made aware of your upcoming virtual programs and events....more

Beacon Insights by JD Supra

Analytics Tip: Don't Ask 'How Are We Doing?' — Ask This Question Instead (Part One)

Beacon Insights by JD Supra on

First in a series of posts on which questions can help marketers find growth opportunities and next steps in their firm's reader data....more

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