News & Analysis as of November 19, 2024

Marketing Perspectives

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Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +

How GCs Will Choose Law Firms in 2024

Firesign | Enlightened Legal Marketing on 3/29/2024

It’s not your imagination: Legal business development in 2024 is harder. In a January survey by BTI Consulting, 53 percent of lawyers and law firm leaders said business development would get harder this year. And it’s...more

Charting Paths to Inclusion: How Business Development Skills Drive Diversity in the Legal Profession

JD Supra Perspectives on 7/13/2023

The time is now for legal leaders to invest in and prioritize the cultivation of business development skills among their attorneys as an integral component of their diversity and inclusion strategies....more

How to Build and Sustain an Inclusive Internal Communications Strategy at Your Firm

JD Supra Perspectives on 9/23/2021

DEI communications tips that make a difference, from the front lines - by content strategist Katie Hunt....more

Looking Through the D&I Lens: How Video Drives Jackson Walker’s D&I Initiatives

Legal Marketing Association (LMA) on 9/15/2020

In this Q&A, Chad Cole, client development manager at Jackson Walker, shares how his firm developed a unique and successful D&I campaign through the distinctive use of video resulting in stronger recruitment, client growth...more

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Firm Leadership › Diversity › Marketing Perspectives

How GCs Will Choose Law Firms in 2024

Charting Paths to Inclusion: How Business Development Skills Drive Diversity in the Legal Profession

How to Build and Sustain an Inclusive Internal Communications Strategy at Your Firm

Looking Through the D&I Lens: How Video Drives Jackson Walker’s D&I Initiatives

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