News & Analysis as of

Firm Leadership › Innovation › Marketing Perspectives

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
JD Supra Perspectives

Capturing the Client Experience in AI

JD Supra Perspectives on

The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

The Market Leaders Podcast

Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont

The Market Leaders Podcast on

In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation...more

The Market Leaders Podcast

"Establishing Efficiency and Innovation Standards" with Kelly Harbour – Market Leaders Podcast

The Market Leaders Podcast on

Join David Ackert as he interviews Kelly Harbour, Director of Client Relations and Innovation at Goulston & Storrs, in this episode of the Market Leaders Podcast. Tune in to hear them discuss: • How she overhauled the data...more

JD Supra Perspectives

Out of Adversity Comes Fantastic New Law Firm Creativity

JD Supra Perspectives on

Law firm leadership: Merry Neitlich looks at the many positives emerging in the legal landscape right now....more

Legal Marketing Association (LMA)

The Law Firm CMO Perspective on COVID-19 & Beyond

Legal Marketing Association (LMA) on

Barbara Malin and Erin Meszaros share their perspective on the current environment and the outlook for the legal industry....more

JD Supra Perspectives

Changes Are Coming to the Legal Industry. Is That So Bad?

JD Supra Perspectives on

Jeff Berardi with a leadership perspective on what the future holds for law firms....more

JD Supra Perspectives

Marketers, Prove Your Value to Firm Partners with Data

JD Supra Perspectives on

When you are able to back up your opinions with data, then even lawyers have a hard time arguing....more

JD Supra Perspectives

The Road to Becoming Data-Driven: Q&A With Industry Leader Adam Stock

JD Supra Perspectives on

A JD Supra interview with Adam Stock as he begins his new role as VP Product Strategy at Foundation Software Group....more

Legal Marketing Association (LMA)

Fostering an Innovative Culture: What Marketing Leaders Can Do

Legal Marketing Association (LMA) on

A perspective by Scott Westfahl, faculty director of Harvard Law School (HLS) Executive Education, writing for LMA Strategies magazine....more

JD Supra Perspectives

The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future [Q&A]

JD Supra Perspectives on

Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more

Casetext

How To Start a Law Firm Without a Plan or Budget - Day 12: You Can't Do It All

Casetext on

Welcome to Day 12! Lawyers are a lonely lot. The loneliest, in fact. Today we’ll cover why that’s so harmful to you and your clients, and we’ll make a plan to avoid it....more

Casetext

How To Start a Law Firm Without a Plan or Budget - Day 9: Use The Right Tools

Casetext on

Welcome to Day 9! Remember back when Peter Drucker told us a business is all about innovation and marketing? We’ll get to marketing in the next two days, but today and yesterday are all about innovation — getting people...more

JD Supra Perspectives

What Legal Marketers Can Learn From Behavioral Science - Q&A with Expert Nancy Harhut

JD Supra Perspectives on

Behavioral science tip and tricks for legal marketers: Linda Pepe interviews behavioral marketing expert, Nancy Harhut....more

JD Supra Perspectives

Law Firm Innovation and Marketing - Collaboration is Key to Success

JD Supra Perspectives on

What is marketing's role in the innovation process? Stephanie Dorssom with a perspective....more

The Market Leaders Podcast

Design Thinking in Legal Marketing - Market Leaders Podcast with Molly Porter

The Market Leaders Podcast on

Join David Ackert as he interviews Molly Porter, Director of Marketing at Seyfarth in this episode of the Market Leaders Podcast. Tune in to hear them discuss: - How Molly applies Design Thinking concepts to better connect...more

JD Supra Perspectives

BigLaw Profits: Who's Footing the Bill?

JD Supra Perspectives on

Matt Fawcett with a perspective on the recent American Lawyer piece on BigLaw profits and what they might mean to clients....more

The Market Leaders Podcast

Reframing Innovation for Better Buy-In - Market Leaders Podcast with Erin Meszaros and Anusia Gillespie

The Market Leaders Podcast on

Join David Ackert as he interviews Erin Meszaros, Chief Business Development and Client Service Officer at Eversheds Sutherland, and Anusia Gillespie, Director of Innovation at Eversheds Sutherland in this episode of the...more

JD Supra Perspectives

Law Firm Leadership: "But, This Is How We've Always Done It..."

JD Supra Perspectives on

Firms that are not only surviving but thriving are thinking (and acting) outside the box, strategically. Three ways to innovate, by Jenna Schiappacasse. ...more

JD Supra Perspectives

Teaming and Collaboration: The Reality Behind Creating Real Change in Law Firms

JD Supra Perspectives on

Merry Neitlich with an in-depth look at how the Concerns Based Adoption Model (CBAM) can help foster real change within law firms....more

JD Supra Perspectives

A Podcast for Law Firm Innovation and Inspiration: Q&A with David Ackert

JD Supra Perspectives on

We recently sat down with David Ackert to discuss his Market Leaders Podcast, and celebrate the program's successful milestone: 100,000 listens!...more

JD Supra Perspectives

The Impact of Variation

JD Supra Perspectives on

Global Chief Talent Officer at Dentons, Jay Connolly, with a perspective on the power of using variation to re-engage, inspire, and innovate....more

JD Supra Perspectives

Designing the Future of Law Firm Marketing and Business Development: The 5 Stages of Design Thinking

JD Supra Perspectives on

Primer for an upcoming workshop on how design thinking can impact law firm marketing and business development. ...more

JD Supra Perspectives

Two Old Economy Techniques Silicon Valley Uses to Innovate (And The Lesson for Law Firms)

JD Supra Perspectives on

Innovators in legal should consider what companies like Proctor & Gamble taught designers at Apple, IDEO, Google and elsewhere. Lann Wasson with a perspective....more

JD Supra Perspectives

Law Firm Leaders: It's Time to Address Data Poverty

JD Supra Perspectives on

Data is one of those things that we have to start embracing as the industry changes in order to stay relevant. Lindsay Griffiths with a perspective....more

JD Supra Perspectives

Human-Centered Design and Business Development - LeftFoot Podcast with Cat Moon

JD Supra Perspectives on

A Mindset of Curiosity and Empathy Today’s guest is Cat Moon, a practicing lawyer, educator and business leader with more than 20 years of experience in human-centered design, agile project management, strategic...more

32 Results
 / 
View per page
Page: of 2
Next »

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up Log in
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide