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Firm Leadership › Law Firm Ownership › Marketing

Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
Integreon

Blending Art and Science in Marketing

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Good morning. Welcome back to Scaling Greatness, a newsletter from Integreon focusing on amplifying business excellence and innovation. The theory that the brain’s left and right hemispheres possess different strengths and...more

Passle

Deborah Ruffins of Perkins Coie on the Lead-to-Work Revenue Mindset - Passle's CMO Series Podcast

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Every CMO in professional services approaches their role from a unique perspective. On today’s episode of the CMO Series Podcast, we welcome a guest to discuss an area of focus that we’re yet to explore in detail, and that’s...more

Passle

Jennifer Becker of Marshall Dennehey on keeping busy lawyers engaged in business development - Passle's CMO Series Podcast

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Building a book of business is crucial for lawyers, but engaging them in business development can be a challenge. Many lawyers receive little to no exposure to marketing and business development during their education, making...more

Great Jakes Marketing

The Best Diversity Sections on Law Firm Websites - Part 1 of a 3-part series about communicating ‘diversity’ on law firm websites

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Over the past year, millions of Americans coast-to-coast poured into the streets to protest racial injustice. This uprising, which was striking in its size, breadth, and staying power, has thrust our nation into a...more

Stange Law Firm, PC

Your law firm clients are your best marketers

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Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come...more

Great Jakes Marketing

Market Positioning for Law Firms: A 23-page guide to differentiating your firm

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The goal of market positioning is to gain a sales advantage over your competitors by occupying a distinct and advantageous place in the minds of buyers. If done correctly, the dividends are huge. History has shown that...more

Great Jakes Marketing

Market Positioning for Law Firms: Part 3 - Positioning for Lawyers, Practices, and Industry Groups

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As we discussed in a previous post, a well-positioned firm—one that occupies a distinct place in the minds of buyers—has many marketing advantages over its competitors. However, even under the best of circumstances, the...more

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