Firm Leadership, Law Firm Partners, Marketing Perspectives

Is This Worth a News Conference? Five Questions Every Lawyer Should Ask Before Gathering the Media

JD Supra Perspectives on 8/16/2024

A news conference can be a powerful tool to garner support and highlight important issues. However, it also carries risks that must be managed meticulously. ...more

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

JD Supra Perspectives on 8/16/2024

Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

A Go-to-Market Checklist for Midsized and Boutique Law Firms

JD Supra Perspectives on 8/8/2024

Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on 8/8/2024

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

The Market Leaders Podcast on 7/2/2024

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

JD Supra Perspectives on 5/28/2024

One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

Successful Experience Management: It Takes a Village

JD Supra Perspectives on 5/21/2024

The third in series of four articles about the successful implementation of Experience Management in a law firm, by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

The Dawn of Product Management in Legal

JD Supra Perspectives on 5/15/2024

The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

Building a Product Roadmap on Your Experience Management Data Journey

JD Supra Perspectives on 5/10/2024

Part one in a series of four articles about adopting and implementing experience management process and systems within your law firm....more

Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen

The Market Leaders Podcast on 4/29/2024

Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more

Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

JD Supra Perspectives on 4/11/2024

AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on 3/8/2024

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

Hsu Untied interview with Jason Murata, Partner at Axinn

Hsu Untied (by Richard Hsu) on 2/29/2024

An interview with Jason Murata, Partner at Axinn by Richard Hsu...more

Hiring Best-Fit Lawyers: Why AI Has Changed the Game on Firm Recruiting

JD Supra Perspectives on 2/23/2024

Imagine a recruitment process where bias is minimized, efficiency is maximized, and the best candidates are identified with a precision that human intuition alone cannot achieve. This is the vision AI brings to legal...more

Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell

The Market Leaders Podcast on 2/9/2024

In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They...more

Why Quality Legal Insights Take Precedence in Today’s Media Landscape: On Record PR

Furia Rubel Communications, Inc. on 2/6/2024

In this episode of On Record PR, Gina Rubel goes on record with Zack Needles, Editor-in-Chief of Law.com, to discuss how legal journalism can prepare law firms for emerging trends that could have a major impact on the...more

Capturing the Client Experience in AI

JD Supra Perspectives on 2/2/2024

The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

Scott Love on How to Become a Rainmaker – The Thought Leadership Project

JD Supra Perspectives on 1/19/2024

Legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay Harrington and Tom Nixon on the Thought Leadership Project. Scott shares the many lessons he’s learned while...more

[Webinar] The Significance of Leopard Solutions Law Firm Index (LLFI) in Legal Practice - February 8th, 1:00 pm - 2:00 pm EST

Leopard Solutions on 1/9/2024

Leopard Solutions, a leading provider of legal market intelligence, is set to reveal the crème de la crème of law firms that have secured a spot on the prestigious Leopard Law Firm Index (LLFI). This webinar aims to go beyond...more

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