Firm Leadership, LMAMKT, Content Marketing

Thought Leadership & Business Growth – Finding BD Opportunities in Your Firm's Reader Data

JD Supra Perspectives on 7/12/2024

Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more

Client Focus and Successful Content Marketing – Office Hours Recap with Laura Hudson

JD Supra Perspectives on 7/1/2024

Paul Ryplewski shares thought leadership best practices in a recap of a recent conversation with friend, client, and legal marketer extraordinaire Laura Hudson....more

Webinars & Online Events: Is Your Platform Optimal These Days?

JD Supra Perspectives on 6/26/2024

Julie Savarino looks at the benefits of using LinkedIn Live for your firm's events and webinars....more

Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen

The Market Leaders Podcast on 4/29/2024

Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more

Illumination Zone: Episode 160 | Adrian Lurssen sits down with Kaylee & Mary

EDRM - Electronic Discovery Reference Model on 3/15/2024

Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more

Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

JD Supra Perspectives on 3/1/2024

Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership...more

Why Quality Legal Insights Take Precedence in Today’s Media Landscape: On Record PR

Furia Rubel Communications, Inc. on 2/6/2024

In this episode of On Record PR, Gina Rubel goes on record with Zack Needles, Editor-in-Chief of Law.com, to discuss how legal journalism can prepare law firms for emerging trends that could have a major impact on the...more

Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms - Passle's CMO Series Podcast...

Passle on 1/30/2024

The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome...more

How to Elevate Small and Mid-Size Law Firm Marketing Beyond the Basics

Stefanie Marrone Consulting on 1/19/2024

In a world where legal services are increasingly competitive, many law firms, particularly small and midsized ones, still lean on traditional, ‘small potatoes’ marketing strategies....more

Is Your Content Skimmable or Skippable?

JD Supra Perspectives on 11/17/2023

Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more

3 Easy Tactics to Build a Winning Content Strategy

JD Supra Perspectives on 10/12/2023

A recap of a recent Office Hours session with top eDiscovery writer, EDRM's Kaylee Walstad....more

What Clients Really Want From Their Outside Counsel

Stefanie Marrone Consulting on 8/16/2023

Law firms need to prioritize a client-first approach in every interaction – from the initial greeting at the reception desk to the meticulousness of monthly billing and every email sent. Every single touchpoint matters and...more

The Road to Content Marketing Success: Why Law Firms Must Manage Their Experience

Stefanie Marrone Consulting on 8/3/2023

Clinton Gary and Stefanie Marrone explore why law firms need to manage their experience to enhance their content marketing efforts and what effective experience management looks like....more

Market Leader's Podcast Episode 83: "Data-Driven Marketing and Business Development in the Legal Industry" with Koree...

The Market Leaders Podcast on 8/3/2023

In this episode of the Market Leader’s Podcast, join host David Ackert as he sits down with Koree Khongphand-Buckman, Chief Marketing and Business Development Officer at Foley & Lardner LLP, to explore the world of...more

What's So Special About Content That Supports Business Growth?

JD Supra Perspectives on 5/4/2023

Robin Oliver shares important takeaways for thought leaders from a recent conference presentation on content marketing and storytelling....more

Use Awards Strategically to Inspire Authors and Boost Your Content Marketing Program

JD Supra Perspectives on 2/8/2023

Getting your authors to generate targeted content on a consistent basis can be much like coaching: you are responsible for the team results, but don't always have control over their effort....more

Brand Messaging, Influence, & Storytelling to Court Opinion

JD Supra Perspectives on 11/14/2022

Whether it is an op-ed, TED talk, LinkedIn or blog post, well told, compelling stories inform, educate, and create authority. And if the story is strong, they help the storyteller to influence people, sway public opinion,...more

[Event] 2022 Mid-Atlantic Regional Conference - October 12th, Washington, DC

Legal Marketing Association (LMA) on 9/12/2022

This year’s conference, “Forward,” will focus on how we move forward as individuals in our professions, and how we help our firms navigate the landscape ahead after one of the most transformational times in our history. Our...more

Harnessing Flow State to Become a Thought Leader — The Thought Leadership Project

JD Supra Perspectives on 2/12/2021

We all have access to a superpower. It’s called flow state. A 10-year McKinsey and Co. study found top executives were 500% more productive when in flow. It’s the state in which we operate at our highest levels of...more

Let’s Get Digital: Focusing on Your Online Presence in 2021

Legal Marketing Association (LMA) on 12/18/2020

While we anxiously await the day when we can once again meet in real life, we need to continue to embrace this virtual world by maximizing our digital presence to drive marketing and business development efforts....more

3 Ways to Increase Your Firm's Webinar Visibility & Registrations in 2021

JD Supra Perspectives on 12/3/2020

Sandra Del Tiempo describes three easy ways to ensure that the right people are made aware of your upcoming virtual programs and events....more

What Thought Leadership is—and is Not

JD Supra Perspectives on 11/20/2020

There are myriad ways you can market a legal practice. We believe, perhaps not surprisingly, that thought-leadership marketing is one of the best ways. But thought-marketing is not a silver bullet. It’s not magic. And it’s...more

Analytics Tip: Don't Ask 'How Are We Doing?' — Ask This Question Instead (Part One)

Beacon Insights by JD Supra on 11/20/2020

First in a series of posts on which questions can help marketers find growth opportunities and next steps in their firm's reader data....more

Say it With Style: Insist on Consistency with Your Law Firm's Content

JD Supra Perspectives on 10/22/2020

The last in a three-part series by Denise Nix on applying proven journalistic principles to legal marketing content and thought leadership....more

Marketing Under Lockdown – Leveraging Social Media to Maintain Visibility

Legal Marketing Association (LMA) on 10/15/2020

Gina Eliadis, director of marketing & business development at Goodell DeVries, recaps a recent LMA Mid-Atlantic webinar....more

Firm Leadership › LMAMKT › Content Marketing

"My best business intelligence, in one easy email…"