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Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
JD Supra Perspectives

Is This Worth a News Conference? Five Questions Every Lawyer Should Ask Before Gathering the Media

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A news conference can be a powerful tool to garner support and highlight important issues. However, it also carries risks that must be managed meticulously. ...more

JD Supra Perspectives

5 Ways Small and Midsize Law Firms Can Win More Pitches (and Improve Realization Rates)

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Mike Mellor: Smaller law firms can significantly increase their chances of competing with large “Goliaths” by bringing an industry focus, maximizing their digital footprint, building processes and systems around the...more

JD Supra Perspectives

A Go-to-Market Checklist for Midsized and Boutique Law Firms

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Mike Mellor shares a checklist of questions leaders of midsized- and boutique firms should ask and answer to significantly increase their chances of competing with Goliaths....more

Passle

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

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Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

JD Supra Perspectives

Thought Leadership & Business Growth – Finding BD Opportunities in Your Firm's Reader Data

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Robin Oliver looks at the business development value inherent in one reader versus multiple, aggregated readers – and how to support business growth based on each....more

The Market Leaders Podcast

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

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In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

JD Supra Perspectives

Client Focus and Successful Content Marketing – Office Hours Recap with Laura Hudson

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Paul Ryplewski shares thought leadership best practices in a recap of a recent conversation with friend, client, and legal marketer extraordinaire Laura Hudson....more

JD Supra Perspectives

Webinars & Online Events: Is Your Platform Optimal These Days?

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Julie Savarino looks at the benefits of using LinkedIn Live for your firm's events and webinars....more

JD Supra Perspectives

How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

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One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

JD Supra Perspectives

Successful Experience Management: It Takes a Village

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The third in series of four articles about the successful implementation of Experience Management in a law firm, by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

JD Supra Perspectives

The Dawn of Product Management in Legal

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The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

JD Supra Perspectives

Building a Product Roadmap on Your Experience Management Data Journey

JD Supra Perspectives on

Part one in a series of four articles about adopting and implementing experience management process and systems within your law firm....more

The Market Leaders Podcast

Market Leaders Podcast Episode 92: Leveraging Thought Leadership and Data-Driven Strategies in BD with guest Adrian Lürssen

The Market Leaders Podcast on

Join host David Ackert as he explores business development in the digital age with guest Adrian Lürssen. Adrian is Co-Founder and VP Strategic Development at JD Supra, a leading online publishing and targeted content...more

Stefanie Marrone Consulting

Social Media Success Strategies with a Limited Budget and Resources

Stefanie Marrone Consulting on

It’s about cutting through the noise, genuinely engaging with your audience and carving out a distinctive space to showcase your firm and its work online. Stefanie Marrone explains....more

JD Supra Perspectives

Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

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AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

Stefanie Marrone Consulting

The 10 Essential Elements of a Successful Law Firm Alumni Newsletter

Stefanie Marrone Consulting on

An engaging and informative alumni newsletter is a crucial component of a law firm’s alumni relations strategy. Stefanie Marrone explains....more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 160 | Adrian Lurssen sits down with Kaylee & Mary

EDRM - Electronic Discovery Reference Model on

Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more

The Market Leaders Podcast

Market Leader’s Podcast Episode 90: “Generations, Innovation, and Results: The Future of Legal Marketing” with John Byrne

The Market Leaders Podcast on

In this episode of The Market Leaders Podcast, host David Ackert sits down with John Byrne, Chief Marketing Officer at Gould & Ratner and incoming President-elect of LMA. They explore upcoming themes and objectives for the...more

JD Supra Perspectives

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

JD Supra Perspectives

Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

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Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership...more

JD Supra Perspectives

Hiring Best-Fit Lawyers: Why AI Has Changed the Game on Firm Recruiting

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Imagine a recruitment process where bias is minimized, efficiency is maximized, and the best candidates are identified with a precision that human intuition alone cannot achieve. This is the vision AI brings to legal...more

The Market Leaders Podcast

Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell

The Market Leaders Podcast on

In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They...more

Furia Rubel Communications, Inc.

Why Quality Legal Insights Take Precedence in Today’s Media Landscape: On Record PR

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In this episode of On Record PR, Gina Rubel goes on record with Zack Needles, Editor-in-Chief of Law.com, to discuss how legal journalism can prepare law firms for emerging trends that could have a major impact on the...more

JD Supra Perspectives

Capturing the Client Experience in AI

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The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

Passle

Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms - Passle's CMO Series Podcast...

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The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome...more

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