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Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
The Market Leaders Podcast

Episode 95: Navigating the legal landscape: The Big Four vs. Traditional law firms with Guest Chris Pullen

The Market Leaders Podcast on

In this episode of the Market Leaders Podcast, David Ackert interviews Guest Chris Pullen, Head of Business Development at Kennedys. Chris shares his extensive experience spanning over thirty years in law, including a...more

Passle

Tim Mullane of Wilson Elser on How to Align Budgets with Your Firm’s Growth Strategy - Passle's CMO Series Podcast

Passle on

Law firm budgets are under increasing scrutiny as firms face pressure to maximize efficiency, adapt to changing market conditions, and deliver more value to clients. For CMOs, understanding and aligning the marketing budget...more

The Market Leaders Podcast

Market Leaders Podcast Episode 93: “Building High-Performance Teams: Strategies for Success” with guest Courtney Beauzile

The Market Leaders Podcast on

In this episode of the Market Leader’s Podcast, host David Ackert engages in an insightful conversation with Courtney Beauzile, the head of Marketing, Business Development, and Communications at Robins Kaplan. Courtney shares...more

JD Supra Perspectives

Beyond Experience Management Implementation: To Infinity and Beyond

JD Supra Perspectives on

The final in series of four articles on successful deployment of an Experience Management System by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

JD Supra Perspectives

How to Prioritize Marketing and BD Activities at a Mid-Sized Law Firm: Office Hours with Laura Hudson (Pt. 1 of 2)

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One of two updates, Paul Ryplewski recaps a recent 'Office Hours' session with longtime JD Supra friend and client, Laura Hudson, CMO at Ward and Smith....more

JD Supra Perspectives

Successful Experience Management: It Takes a Village

JD Supra Perspectives on

The third in series of four articles about the successful implementation of Experience Management in a law firm, by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

JD Supra Perspectives

The Dawn of Product Management in Legal

JD Supra Perspectives on

The second in series of four Experience Management articles by Rachel Shields Williams, Rachel Cohee, and Kieron Champion....more

JD Supra Perspectives

Building a Product Roadmap on Your Experience Management Data Journey

JD Supra Perspectives on

Part one in a series of four articles about adopting and implementing experience management process and systems within your law firm....more

JD Supra Perspectives

Legal Prompt Engineering: Fast Becoming the Important AI Skill in Legal Services

JD Supra Perspectives on

AI's capabilities are vast – however, to harness its capabilities fully, lawyers must become adept in the art of prompt engineering....more

JD Supra Perspectives

Navigating the AI Revolution in Legal Marketing: Insights from the Front Lines

JD Supra Perspectives on

Panel presentation by humans. Recording and summary of key marketing takeaways by artificial intelligence. Welcome to the new normal?...more

JD Supra Perspectives

Why Your Law Firm Should Build a Media Company – The Thought Leadership Project

JD Supra Perspectives on

Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in this episode of the Thought Leadership...more

The Market Leaders Podcast

Thriving in 2024: Leading Legal featuring Legal Marketing Association President, Kevin Iredell

The Market Leaders Podcast on

In this episode of The Market Leaders Podcast, host David Ackert chats with Kevin Iredell, the new 2024 Legal Marketing Association President and Chief Marketing and Business Development Officer at Lowenstein Sandler. They...more

JD Supra Perspectives

Capturing the Client Experience in AI

JD Supra Perspectives on

The fusion of AI with legal marketing is not just a trend; it's a revolution, offering law firms a path to not only survive but thrive in the dynamic world of legal services. Neil Sahota explains....more

JD Supra Perspectives

Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

JD Supra Perspectives on

Rebecca Edwards Hnatowski and Beth Cuzzone look at the importance of post-matter client debriefs, and how to get them done....more

Stefanie Marrone Consulting

How to Craft a Forward-Looking Marketing and Business Development Strategy for Law Firms in 2024

Stefanie Marrone Consulting on

Stefanie Marrone looks at how to devise a strategy tailored to your firm’s needs....more

The Market Leaders Podcast

Market Leader's Podcast Episode 84: “Change Agent: Establishing True Innovation Goals Within a Law Firm,” with Roberto Pont

The Market Leaders Podcast on

In this episode of the Market Leader’s Podcast, join David Ackert and special guest Roberto Pont, Chief Strategy and Operations Officer at McInnes Cooper, as they engage in an enlightening conversation regarding innovation...more

Stefanie Marrone Consulting

How Law Firms Can Turn Their Alumni Into Clients

Stefanie Marrone Consulting on

In an increasingly competitive legal landscape, law firms are recognizing the untapped potential of their alumni networks....more

JD Supra Perspectives

Driving Success: The Power of Strategic Planning and Marketing Roadmaps

JD Supra Perspectives on

A Marketing RoadMap can propel your business forward and get you on the road to real growth and profitability. Paula Zirinsky explains....more

JD Supra Perspectives

Integrations and Taxonomy in Experience Management

JD Supra Perspectives on

The last in a three-part series on getting started in Experience Management by Rachel Shields Williams – Director, Knowledge Management Enablement & Insights at Sidley Austin LLP....more

JD Supra Perspectives

Business Uses of a Modern Experience Platform

JD Supra Perspectives on

The second in a three-part series on getting started in Experience Management by Rachel Shields Williams, Director, Knowledge Management Enablement & Insights at Sidley Austin LLP....more

Legal Marketing Association (LMA)

LMA Mid-Atlantic Members Ask ChatGPT Their Most Pressing Questions

Legal Marketing Association (LMA) on

For fun, we asked LMA Mid-Atlantic members to ask ChatGPT something related to legal marketing. After ChatGPT’s answer, we asked for their reaction (in emoji and text form)....more

Legal Marketing Association (LMA)

Web 3.0/Metaverse: How Will It Affect Legal Marketing?

Legal Marketing Association (LMA) on

Marketing Manager Alice Simons interviews Julie Gurney, Director of Marketing at Benesch, and Lance Wyllie, CMO & Head of Growth at Lawcity.com, about their recent LMA session on Web 3.0 for law firms....more

Legal Marketing Association (LMA)

What Lies Beneath? AI Analytics Can Uncover Big Insights in Your Data

Legal Marketing Association (LMA) on

Gina Eliadis looks at the power of AI for data analysis and finding otherwise missed business opportunities in your firm's analytics....more

Legal Marketing Association (LMA)

The ChatGPT Blueprint: 5 Strategies for Marketing and Business Development Success

Legal Marketing Association (LMA) on

Rebecca Edwards Hnatowski shares five smart ways to leverage ChatGPT to streamline your marketing and business development efforts....more

JD Supra Perspectives

Getting Started in Experience Management – Part One: Building the Business Case

JD Supra Perspectives on

The first in a three-part series on deploying Experience Management in a law firm, by Rachel Shields Williams....more

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