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Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client... more +
Follow this channel for insights and perspectives by law firm leadership on all manner of activities that facilitate the successful business of law. Marketing, business development, client service, and more. A JD Supra editorial program. less -
JD Supra Perspectives

Client Focus and Successful Content Marketing – Office Hours Recap with Laura Hudson

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Paul Ryplewski shares thought leadership best practices in a recap of a recent conversation with friend, client, and legal marketer extraordinaire Laura Hudson....more

Copo Strategies + Law Firm Editorial Service

All thought leadership boils down to these two words

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Don’t overthink thought leadership. Two simple words describe why it works—and should guide your thought leadership strategy and execution. At bottom, thought leadership is about two words: perceived authority. Thought...more

JD Supra Perspectives

Webinars & Online Events: Is Your Platform Optimal These Days?

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Julie Savarino looks at the benefits of using LinkedIn Live for your firm's events and webinars....more

EDRM - Electronic Discovery Reference Model

Illumination Zone: Episode 160 | Adrian Lurssen sits down with Kaylee & Mary

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Adrian Lurssen, the Co-Founder and VP of Strategic Development at JD Supra, one of EDRM's most trusted and valued partners, returns to sit down with Kaylee & Mary to talk about the 2024 JD Supra Readers' Choice Awards and...more

Passle

Allan Schoenberg of Vinson & Elkins on Culture, Connection and the Evolving Role of Legal Comms - Passle's CMO Series Podcast...

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The role of Communications is the linchpin of effectively managing a law firm’s brand and reputation, not to mention being a key player in the development and success of a firm’s culture. Today, Will Eke is lucky to welcome...more

Stefanie Marrone Consulting

How to Elevate Small and Mid-Size Law Firm Marketing Beyond the Basics

Stefanie Marrone Consulting on

In a world where legal services are increasingly competitive, many law firms, particularly small and midsized ones, still lean on traditional, ‘small potatoes’ marketing strategies....more

JD Supra Perspectives

Is Your Content Skimmable or Skippable?

JD Supra Perspectives on

Very few content creators go into a piece of writing with the notion, “I hope readers skim this piece!” But, in fact, that’s exactly what you want them to do. Tom Nixon explains....more

Passle

Tom Helm of Smith Gambrell Russell on Leading with Intent: A CMO's Journey to Growth - Passle's CMO Series Podcast

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In this episode of the CMO Series, we explore the critical juncture of transitioning into the role of a Chief Marketing Officer. It's a moment teeming with possibilities for driving growth, nurturing teams, and instigating...more

Good2bSocial

Podcast Episode 190: After the Buzzer Goes Beyond the Scores!

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In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Bob Wallace. Bob Wallace is a 40-year veteran practitioner of sports law, 30 of those representing three NFL teams. He currently chairs the sports law group...more

Passle

Shade Vaughn of Akin on The Role of Changemaker for Legal CMOs: Driving Actual Change - Passle's CMO Series Podcast

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The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the wider firm. This week on the CMO...more

Stefanie Marrone Consulting

What Clients Really Want From Their Outside Counsel

Stefanie Marrone Consulting on

Law firms need to prioritize a client-first approach in every interaction – from the initial greeting at the reception desk to the meticulousness of monthly billing and every email sent. Every single touchpoint matters and...more

Omnizant

Taglines for Lawyers: Crafting a Memorable Slogan for Your Practice

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In the legal industry, taglines can help lawyers differentiate themselves in a competitive market and leave a lasting impression on potential clients. But many lawyers don’t know where to start. A tagline is a succinct...more

JD Supra Perspectives

Use Awards Strategically to Inspire Authors and Boost Your Content Marketing Program

JD Supra Perspectives on

Getting your authors to generate targeted content on a consistent basis can be much like coaching: you are responsible for the team results, but don't always have control over their effort....more

JD Supra Perspectives

Brand Messaging, Influence, & Storytelling to Court Opinion

JD Supra Perspectives on

Whether it is an op-ed, TED talk, LinkedIn or blog post, well told, compelling stories inform, educate, and create authority. And if the story is strong, they help the storyteller to influence people, sway public opinion,...more

Passle

Koree Khongphand-Buckman and Daljit Doogal on building an effective relationship between the CEO & CMO in a law firm - Passle's...

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Marketing and business development continue to rise in importance for ambitious firms, moving the relationship between the CMO and the Managing Partner or CEO into the spotlight. We're so grateful to dive into this topic,...more

Omnizant

Content Marketing—Is It Worth the Investment for Law Firms?

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ROI can be difficult to assess with content marketing. For determined business owners, this can feel like a major barrier to investing money in content. It’s true, you should never spend money on ineffective, vague marketing...more

Copo Strategies + Law Firm Editorial Service

Behind the scenes of an Am Law 10 practice group's exceptional thought leadership initiative - Legally Contented Podcast

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In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Robert D. Keeling and Colleen M. Kenney, partners in, and co-leaders of, Sidley Austin's eDiscovery and Data Analytics group. The...more

Good2bSocial

11 Tactics for Law Firm Content Marketing

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Content marketing is such a broad term that it can be difficult to know what falls under the umbrella. Which items can make the right statement for your firm? What will promote your firm effectively? Review these types of...more

Good2bSocial

How Law Firm Content Marketing Can Benefit from Original Research

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Sharing your firm’s knowledge and experience through a cohesive story should be the overall goal of any law firm content marketing strategy. Take a hard look at the content you’ve been publishing. If you notice a string of...more

JD Supra Perspectives

Harnessing Flow State to Become a Thought Leader — The Thought Leadership Project

JD Supra Perspectives on

We all have access to a superpower. It’s called flow state. A 10-year McKinsey and Co. study found top executives were 500% more productive when in flow. It’s the state in which we operate at our highest levels of...more

Legal Marketing Association (LMA)

Let’s Get Digital: Focusing on Your Online Presence in 2021

Legal Marketing Association (LMA) on

While we anxiously await the day when we can once again meet in real life, we need to continue to embrace this virtual world by maximizing our digital presence to drive marketing and business development efforts....more

JD Supra Perspectives

Say it With Style: Insist on Consistency with Your Law Firm's Content

JD Supra Perspectives on

The last in a three-part series by Denise Nix on applying proven journalistic principles to legal marketing content and thought leadership....more

JD Supra Perspectives

COVID-19 Content Onslaught Post-Mortem: What We’ve Learned and What’s Next - Thought Leadership Project

JD Supra Perspectives on

The COVID-19 pandemic ushered in unprecedented demand for legal thought-leadership content. As we head toward the fourth quarter, the content onslaught has subsided, so we thought it was a good opportunity to see what lessons...more

JD Supra Perspectives

Optimizing Thought Leadership Content for the Current Moment

JD Supra Perspectives on

Content consumption is at an all-time high in the current environment. But so is content creation. Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss what his platform's...more

JD Supra Perspectives

With Travel and Conferences Canceled, Shift to Podcasting to Build your Brand

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Ioana Good offers six tips for launching a podcast that keeps you and your firm visible when travel and in-person networking is a non-starter....more

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