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In-House Perspective › Marketing › Brand

Read in-house counsel writing on issues of the day, including industry news and legal developments, relationships with outside counsel, legal service, and law practice matters. If you're a GC... more +
Read in-house counsel writing on issues of the day, including industry news and legal developments, relationships with outside counsel, legal service, and law practice matters. If you're a GC interested in writing for the series, contact news@jdsupra.com. less -
Firesign | Enlightened Legal Marketing

Want A Great Brand? You Don’t Get To Be Batman

Firesign | Enlightened Legal Marketing on

I get it, we all want to be Batman. (According to various sources of Internet lore, up to 97 percent of men think they are Batman.) But if you want a smart brand for your law firm, it may be time to hang up your cape....more

Faegre Drinker Biddle & Reath LLP

For In-House Counsel: 12 Questions to Ask When the Business Team Wants to Launch a Sweepstakes or Contest (Tomorrow)

Faegre Drinker Biddle & Reath LLP on

We’ve seen this scenario (one too) many times before: the business/marketing team comes to the in-house legal team and wants to run a sweepstakes or contest to promote a brand or a new product line. Surprise! They are hoping...more

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