Thought leadership is also a client and referral source retention tool
Deepfakes and Disinformation: The World of Manipulated Media
When lawyers ask the readers of their marketing and business development content to parse legal jargon, jump through intellectual hoops, or simply wade through dense and uninteresting writing, they’ve failed....more
Don’t sleep on how timely thought leadership can position you and your colleagues as authorities on the areas of law you practice or the industries you serve. Lawyers and their law firms often view timely thought...more
Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more