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International Olympic Committee (IOC) Advertising Ambush Marketing

Kaufman & Canoles

Ambush Marketing at the Olympics

Kaufman & Canoles on

The Olympics, long an international spectacle featuring the highest caliber athletes from around the world competing for gold, also features another, less well-known battleground: the competition between companies hoping to...more

Knobbe Martens

Olympics Advertising – Don’t be Ambushed by Rule 40

Knobbe Martens on

The Olympics are coming! Now is a good time for brand owners who are planning promotional activities related to the Olympic games, or have endorsement agreements with Olympic athletes, to review the rules and make sure they...more

Smart & Biggar

Playing with Fire? Ambush marketing and the Olympic Games

Smart & Biggar on

The Tokyo 2020 Olympic Summer Games officially kick-off today. Taking place a year later than scheduled as a result of the pandemic, and amid no small amount of controversy, the Games will look a little different than...more

Smart & Biggar

Danger in the Korean Peninsula: Ambush marketing and the Olympic Games

Smart & Biggar on

For a few weeks every two years, the Summer and Winter Olympic Games offer brand owners and advertisers the opportunity to reach billions of people in hundreds of countries. The Summer Games in Rio 2016 reached a television...more

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