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Blattel Communications

Return on Investment (ROI): Measuring Marketing Effectiveness

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Do you know how effective this marketing tactic is? How much profit (or loss) is attributed to a specific marketing expense – what’s my ROI? It’s a question we get asked every day. Understanding the return on your investment...more

Copo Strategies + Law Firm Editorial Service

Three ways lawyers realize an ROI when they collaborate with an outside writer (one of which is GUARANTEED)

Copo Strategies + Law Firm Editorial Service on

When lawyers collaborate with an outside writer to help them craft and publish thought-leadership marketing content, they are making a small investment for which they could realize significant ROIs....more

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