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Jury Consultants Trial Practice Guidance Litigation Strategies

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How to Conduct Voir Dire: A Practical Guide

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The literal translation of the French phrase voir dire is “to speak the truth.” In law, it’s the process of questioning an individual prior to jury duty or witnessing to determine their suitability....more

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Jury Research: Methods and Best Practices

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Law students spend years training to evaluate details and learn procedures that don’t always fall under the umbrella of common sense to laypersons. The most important issues that seem obvious to attorneys can be ignored by...more

Maynard Nexsen

Work This Way: A Labor & Employment Law Podcast | Episode 8: The Benefits of a Mock Jury with Dr. Jo Ellen Livingston

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This week, hosts Tina and Jennie welcome Dr. Jo Ellen Livingston, co-founder of Livingston & Shepherd Trial Consulting, where she advises clients on all aspects of the trial process, including in the areas of labor and...more

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Importance of a Jury Consultant in Jury Selection

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Wouldn’t it be helpful if potential jurors entered the selection room with a t-shirt that named all the various prejudices, preconceptions, and core beliefs they hold that could impact your case? While it might make for a...more

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Refine Your Case With Mock Trials & Focus Groups

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When a potential client brings you a case with compelling facts that stack up logically, it might seem like a slam dunk. But winning a trial isn’t solely—or, in some cases, even primarily—about facts. You need to craft a case...more

IMS Legal Strategies

Overcoming Safetyism & the Plaintiff Media Machine - IMS Insights Podcast Epsiode 66

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Our podcast guests, Jill Leibold, PhD, IMS Senior Jury Consulting Advisor and Dave Poston, Esq., CEO, General Counsel, and Co-Managing Partner at Poston Communications explain how safetyism, social inflation, and the...more

IMS Legal Strategies

What Are the Standards and Procedures for Jury Selection in My Jurisdiction?

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As a national trial consulting firm, we are often asked to assist with jury selection in jurisdictions where lead counsel has been admitted pro hac vice and may not be closely familiar with the standards and procedures for...more

IMS Legal Strategies

How to Counteract the Anchoring Effects of a Plaintiff’s Damages Request

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Question: How did the jury arrive at the decision to award the plaintiff $20 million in damages? Actual Juror #1: We came up with a percentage approach, and that’s what we all discussed. We started with what she was asking...more

IMS Legal Strategies

Thinking Strategically About the Weekend's Impact on Jurors

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Fridays loom large in every courtroom. For a trial lawyer, they are a chance to reassess the case’s progression, end a strong week of witnesses on a flourish, or implicitly press jurors for a quick verdict. And of course, the...more

IMS Legal Strategies

What Does a Mock Trial Cost?

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One of the first questions potential clients want to know when they call us is: How much does a mock trial cost? Considering that costs and expenses are a significant factor to any attorney or client’s budget, this question...more

IMS Legal Strategies

What Makes Your Expert Witness the Best Witness? Social Science Research Highlights the Roles of Credibility and Influence

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Why Expert Credibility is Crucial - The adversarial nature of a jury trial leads many of our clients to ask, “Will my expert come across better than theirs?” This is a justifiable concern since jurors’ decisions about...more

IMS Legal Strategies

Using Jury Research to Benefit Your Case Story & Strategy

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As most litigators know, jurors’ attitudes and opinions often influence how they filter the facts of a case. It is through these lenses that jurors develop their perceptions of the parties and their corresponding motives,...more

IMS Legal Strategies

Integrated Case Themes & Nuclear Verdict Causes – Episode 46

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IMS Strategy Consultant Dr. Clint Townson discusses the benefits of early case theme development and the factors leading jurors to award massive damages....more

IMS Legal Strategies

Witness Testimony Themes, Cross Examination, & Preparation Consultants – Episode 55

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IMS Senior Jury Consulting Advisor Dr. Merrie Jo Pitera explains why themes are important for testimony, how to prep witnesses for cross, and what attorneys can gain from working with consultants. Listen, watch, and/or read...more

IMS Legal Strategies

Witness Testimony Themes, Cross Examination, & Preparation Consultants – IMS Insights Podcast Episode 55

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IMS Senior Jury Consulting Advisor Dr. Merrie Jo Pitera explains why themes are important for testimony, how to prep witnesses for cross, and what attorneys can gain from working with consultants. View the transcript here:...more

IMS Legal Strategies

Witness Prep Goals, Credibility Factors, & Juror Comprehension – Episode 54

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IMS Senior Jury Consulting Advisor Dr. Merrie Jo Pitera joins podcast host and IMS Client Services Advisor Adam Bloomberg to discuss the goals of witness preparation, what makes a witness credible, and how witnesses can...more

IMS Legal Strategies

Improving Expert Witness Credibility in the Eyes of the Jury

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It comes as no surprise that when a witness is perceived as being credible, their messages will be more persuasive to the jury. Much academic research has been conducted to determine the primary characteristics that measure...more

Holland & Hart - Your Trial Message

Treat Truncated Voir Dire as Useless

Okay, my title is purposefully provocative, but it is not an exaggeration. Based on a recently released, first-of-its-kind, comprehensive study on the effectiveness of voir dire following common practices in civil trials...more

Holland & Hart - Your Trial Message

See Trial Consulting as a Proper Part of the Adversarial System

The trial consulting field seems to fly mostly under the radar. As a part of the attorney’s confidential work product, our role in conducting research, preparing witnesses, and helping to advise on jury selection is not...more

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