Podcast: The Briefing by the IP Law Blog - Keeping an Eye on Warby Parker Adwords Trademark Infringement Lawsuit
The Briefing by the IP Law Blog: Keeping an Eye on Warby Parker Adwords Trademark Infringement Lawsuit
Prioritizing search engine optimization (SEO) to increase online visibility and attract new clients is more important than ever for law firms. However, with ever-changing algorithms, evolving best practices, and competition...more
Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more
Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These...more
In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing...more
Successful SEO content should act as a guide – not just around your website, but for users on their specific journey to answers and solutions. Visitors to your law firm’s website arrive with different intentions and levels of...more
In today’s dynamic digital landscape, law firms understand the critical importance of SEO performance. But what happens when you opt for a website redesign and fear the depreciation of your hard-earned search engine rankings?...more
Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to...more
What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more
October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more
There are a lot of acronyms in legal marketing these days. Some are more important than others. Search Engine Optimization (SEO) is a pillar of marketing speak these days and is extremely important to your business. In a...more