Hsu Untied interview with Jake Bernstein, Partner at K&L Gates
Six ways to stay one step ahead of your competitors' content marketing/thought leadership efforts
Alessandria San Roman Shares Her Cuban-American Journey and Its Influence on Her Legal Career
Wolf Greenfield’s 2024 Summer Associates
Hsu Untied interview with Mike Burshteyn, Partner at Greenberg Traurig
Hsu Untied interview with David Elihu, Partner at Quinn Emanuel
The Intersection of Recovery and Performance: Insights from an Ironman Attorney - On Record PR
Trial by Tech: The Evolution of the Digital Courtroom – Speaking of Litigation Video Podcast
Hsu Untied interview with Erik Puknys, Partner at Finnegan
Hsu Untied interview with Tim Lohse, Partner at Manatt
Episode 84: Vilius Bernatonis | TGS Baltic
Hsu Untied interview with Brad Kondracki, Partner at MoFo
Hsu Untied interview with Jordan Jaffe, Partner at Wilson Sonsini
Hsu Untied interview with Derek Foran, Partner at Steptoe
Hsu Untied interview with Dana Wagner, Chief Legal Officer at Twilio
A Journey from Guyana to the Boardroom with Kelly-Ann Gibbs Cartwright
Inspiring Inclusion: Creating a Culture of Action and Accountability - Passle's CMO Series REPRESENTS
Hsu Untied interview with Karen Abesamis, Partner at Morgan Lewis
Hsu Untied interview with Sepideh Mousakhani, Partner at Cooley
Hsu Untied interview with David Okano, Partner at White & Case
Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content focused on timely legal developments. Most law firms’ thought leadership strategy is driven by...more
Many law firm owners and managers want to grow or scale their firms. If they can increase their firm, they can pay themselves and their employees more. With more income, law firms can do other great things, like buy new...more
Law firms, particularly in Big Law, are increasingly recognizing the value of their alumni networks as strategic assets for business development and long-term growth. The rise of alumni and career coaching programs, as...more
In this video, Wayne Pollock (Founder of Copo Strategies and the Law Firm Editorial Service) explains six ways law firms can stay out in front of their competitors' content marketing and thought leadership marketing efforts. ...more
The landscape of networking has shifted significantly in recent years, driven in large part by the pandemic. This period has accelerated changes that were already underway, such as the rise of virtual meetings, remote work,...more
There’s a more effective—and versatile—tool for showcasing your law firm’s successful representations than case studies. Want to effectively show off your law firm’s recent client successes? Stop writing cringe...more
A majority of attorneys and law firm leaders say business development is set to get tougher, according to a survey by BTI Consulting. Yet many of these firms are making it harder on themselves: The Legal Marketing Association...more
Research suggests clients are willing to pay a premium to work with law firms that consistently produce merely “good” thought leadership. Does your law firm want to charge clients premium rates for its services? If so,...more
In today’s rapidly evolving legal landscape, relationship marketing remains a cornerstone for business development. However, the strategies that worked in the past need to be updated to resonate with the expectations of...more
Timing is everything, as the saying goes — and it certainly holds true when it comes to assessing the risk of lateral partner candidates. Indeed, Decipher Investigative Intelligence analysis reveals a significant trend:...more
Each of us is a part of a group in relation to our work. You are a part of the company where you work. And you are probably part of smaller formal groups comprised of you and co-workers, as well as part of other...more
The shift to virtual and hybrid networking has brought both opportunities and challenges for business lawyers. While virtual connections can broaden your reach, they also come with unique difficulties, such as screen fatigue...more
The Wolf Greenfield Summer Program gives aspiring attorneys a firsthand look at life inside of a thriving law firm. Participants are assigned to a specific Wolf Greenfield practice group, but they are also exposed to multiple...more
Some people have misconceptions about thought leadership ghostwriting. Let’s debunk the four most prevalent ones. When you’re marketing a product or service that’s in a new or different category, misconceptions often...more
Because of its versatility, thought leadership can play a pivotal role in helping law firms execute on their strategic plans. Many law firms have strategic plans that cover how their attorneys (and executives) want to grow...more
An interview with Mike Burshteyn, Partner at Greenberg Traurig by Richard Hsu...more
For this year’s Time to Talk Day (1 February), which aims to encourage workplaces to start a conversation about mental health, we sat down with Vinson & Elkins energy and infrastructure partner Andrew Nealon (pictured) to...more
In the ever-evolving legal landscape, mid-size law firms find themselves at a critical juncture. Seismic shifts, accelerated by the pandemic, have reshaped the very fabric of our industry. Now, more than ever, agility,...more
Many people sugarcoat what they say to save another’s feelings. I think this is because most people shy away from potentially confrontational conversations or don’t know how to effectively communicate something negative or...more
In the competitive world of legal services, one of the most effective ways to increase your law firm’s online visibility and attract potential clients is through search engine optimization (SEO). One of the most beneficial...more
When an attorney previews an upcoming legal or industry development, they position themselves as a go-to resource regarding it. Most attorneys and law firms use thought leadership to establish their knowledge and authority...more
Instagram isn’t just a platform for personal connections—it’s a powerful tool for businesses, including law firms. With the right strategy, law firms can harness Instagram to reach new clients, engage with their community,...more
An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive. New clientele is particularly important in areas of the law where repetitive...more
Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it....more
The mere mention of “feedback” can make many people’s palms sweat. Whether giving or receiving feedback, it often has a reputation as negative and momentous. But it doesn’t need to be. Certainly, feedback can include...more