Law Firm Associates, Client Referrals, Content Strategy

Four reasons why, with thought leadership, the best ability is availability

Copo Strategies + Law Firm Editorial Service on 4/30/2024

Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can have regarding thought leadership is availability. There’s a saying in sports that the best...more

Plaintiffs’ firms often make this one mistake when talking to referral sources

Copo Strategies + Law Firm Editorial Service on 11/14/2023

Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more

How to engage your law firm’s “tire kickers” so that they become clients

Copo Strategies + Law Firm Editorial Service on 10/30/2023

Law firms should use educational email campaigns to nurture “tire kickers,” a.k.a. prospective clients, to convert them into clients. Some lawyers get frustrated by “tire kickers,” a.k.a. prospective clients who are not...more

With thought leadership, size matters, but not the way you might think

Copo Strategies + Law Firm Editorial Service on 9/25/2023

Keeping your thought leadership short gives you more opportunities to get in front of your target audiences while still allowing you to show off your knowledge and wisdom. Lawyers and other professional services providers...more

Thought leadership is a process, not a product

Copo Strategies + Law Firm Editorial Service on 10/25/2022

Contrary to what many lawyers and in-house legal marketers believe, thought leadership is a process, not a product. A process-driven thought leadership program is a successful thought leadership program....more

Associates and junior partners often overlook this key benefit of lawyers’ thought leadership marketing efforts

Copo Strategies + Law Firm Editorial Service on 7/13/2022

Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more