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Law Firm Associates Client Referrals Law Practice Management

Copo Strategies + Law Firm Editorial Service

Four reasons why, with thought leadership, the best ability is availability

Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can have regarding thought leadership is availability. There’s a saying in sports that the best...more

DRI

Unlocking Success: A Guide for Lawyers to Secure Referrals

DRI on

Building a thriving practice often hinges on one crucial factor: referrals. Referrals not only bring in new clients but also serve as a testament to your credibility and expertise. Developing a robust referral network is a...more

Copo Strategies + Law Firm Editorial Service

Plaintiffs’ firms often make this one mistake when talking to referral sources

Effective referral marketing content for plaintiffs’ firms does more than tout gaudy numbers. When plaintiffs’ attorneys and their firms publish content—including thought leadership content—aimed at their referral sources...more

Copo Strategies + Law Firm Editorial Service

Associates and junior partners often overlook this key benefit of lawyers’ thought leadership marketing efforts

Lawyers stand to gain more from their thought leadership marketing efforts than simply reaching external audiences like clients and referral sources....more

Jaburg Wilk

The Source of True Happiness

Jaburg Wilk on

JW Way Fundamental #21: Invest in Relationships  "Get to know clients, co-workers, and peers on a personal level. Understand others and what is important to them. Strong relationships are beneficial to all parties."...more

LawVision

Why Your Strongest Contacts Are Not Always Your Best Contacts—and What to Do About It

LawVision on

In early March 1955, a young African-American woman refused to give up her seat to a white passenger on a Montgomery, Alabama, city bus. Her name was not Rosa Parks. Rosa refused to give up her seat later that same...more

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